THE NEW YORK TIMES AND USA TODAY BESTSELLER! The secret to successful word-of-mouth marketing on the social web is easy: BE LIKEABLE. A friend’s recommendation is more powerful than any advertisement. In the world of Facebook, Twitter, and beyond, that recommendation can travel farther—and faster—than ever before. LIkeable Social Media helps you harness the power of word-of-mouth marketing to transform your business. Listen to your customers and prospects. Deliver value, excitement, and surprise. And most important, learn how to truly engage your customers and help them spread the word. Praise for Likeable Social Media: “Dave Kerpen’s insights and clear, how-to instructions on building brand popularity by truly engaging with customers on Facebook, Twitter, and the many other social media platforms are nothing short of brilliant.” Jim McCann, founder of 1-800-FLOWERS.COM and Celebrations.com “Alas, common sense is not so common. Dave takes you on a (sadly, much needed) guided tour of how to be human in a digital world.” Seth Godin, author of Poke the Box “Likeable Social Media cuts through the marketing jargon and technical detail to give you what you really need to make sense of this rapidly changing world of digital marketing and communications. Being human—being likeable—will get you far.” Scott Monty, Global Digital Communications, Ford Motor Company “Dave gives you what you need: Practical, specific how-to advice to get people talking about you." Andy Sernovitz, author of Word of Mouth Marketing: How Smart Companies Get People Talking

An influencer motivates others to change. An influencer replaces bad behaviors with powerful new skills. An influencer makes things happen. This is what it takes to be an influencer. Whether you're a CEO, a parent, or merely a person who wants to make a difference, you probably wish you had more influence with the people in your life. But most of us stop trying to make change happen because we believe it is too difficult, if not impossible. We develop complicated coping strategies when we should be learning the tools and techniques of the world's most influential people. But this is about to change. From the bestselling authors who taught the world how to have Crucial Conversations comes Influencer, a thought-provoking book that combines the remarkable insights of behavioral scientists and business leaders with the astonishing stories of high-powered influencers from all walks of life. You'll be taught each and every step of the influence process-including robust strategies for making change inevitable in your personal life, your business, and your world. You'll learn how to: Identify a handful of high-leverage behaviors that lead to rapid and profound change. Apply strategies for changing both thoughts and actions. Marshall six sources of influence to make change inevitable. Influencer takes you on a fascinating journey from San Francisco to Thailand where you'll see how seemingly “insignificant” people are making incredibly significant improvements in solving problems others would think impossible. You'll learn how savvy folks make change not only achievable and sustainable, but inevitable. You'll discover why some managers have increased productivity repeatedly and significantly-while others have failed miserably. No matter who you are, or what you do, you'll never learn a more valuable or important set of principles and skills. Once you tap into the power of influence, you can reach out and help others work smarter, grow faster, live, look, and feel better, even save lives. The sky is the limit…for an Influencer. Are you an Influencer ? ”You don't have to be a manager to realize that no one likes being told what to do. Yet lectures are still the main way we try to get people to change their behavior. Fortunately, social learning academics have been studying alternatives for decades. Patterson and his fellow consultants have now collected their findings in this engaging, example-rich book. The key message is hardly new, but it has gotten more sophisticated: Managers need to get out of the way and facilitate, not manage, the process of change for employees. They can do this by offering vicarious experiences, restructured environments, peer pressure, and frequent tests-all geared so that people embrace the change as authentic to them, not imposed by an outsider. Missing are only success stories of organizations that persuaded managers to drop their controlling habits and choose to be mere facilitators.”-John T. Landry, Harvard Business Review

Whether you are a professional or amateur web developer you need all the HTML5 tools in your kit, and this book from the author of the best-selling Learning PHP, MySQL&JavaSript, is the fastest and easiest way there is to learn HTML5.HTML5 is the future of HTML and all developers need to get up-to-speed with what it offers, including audio and video, without using a plug-in, and a canvas area with professional tools for creating paths, lines, curves, shapes, fills, gradients, patterns, text and more.This book also provides accurate geolocation, background web workers, offline web applications, microdata, a local storage engine and many other improvements to standard HTML, such as dozens of new form tags and attributes, as described in the following chapter list:Introduction to HTMLThe Layout of an HTML DocumentThe HTML Document BodyFonts, Colors&ImagesLists&TablesLinks, Forms&FramesList of HTML 4.01 TagsAn Introduction To HTML5The HTML5 CanvasFills, Rectangles, Gradients&PatternsWriting Text To The CanvasLines, Paths&CurvesImages, Shadows&PixelsCompositing, Transparency&TransformationsHTML5 GeolocationHTML5 FormsHTML5 Local StorageHTML5 AudioHTML5 VideoMicrodata, Web Workers&Web ApplicationsReasons you will learn all you need from this course:Each Lecture begins by listing the three key skills you will learn.A summary at the end of each lecture reminds you what you have learned.Useful, fully-tested examples illustrate every tag, attribute and function.Each lecture features several notes providing extra, handy advice.The examples can all be downloaded from the companion website.

Five years and more than 100,000 copies after it was first published, it's hard to imagine anyone working in Web design who hasn't read Steve Krug's "instant classic" on Web usability, but people are still discovering it every day.  In this second edition, Steve adds three new chapters in the same style as the original: wry and entertaining, yet loaded with insights and practical advice for novice and veteran alike.  Don't be surprised if it completely changes the way you think about Web design. With these three new chapters: Usability as common courtesy -- Why people really leave Web sites Web Accessibility, CSS, and you -- Making sites usable and accessible Help! My boss wants me to ______. -- Surviving executive design whims "I thought usability was the enemy of design until I read the first edition of this book.  Don't Make Me Think! showed me how to put myself in the position of the person who uses my site.  After reading it over a couple of hours and putting its ideas to work for the past five years, I can say it has done more to improve my abilities as a Web designer than any other book. In this second edition, Steve Krug adds essential ammunition for those whose bosses, clients, stakeholders, and marketing managers insist on doing the wrong thing.  If you design, write, program, own, or manage Web sites, you must read this book."  -- Jeffrey Zeldman, author of Designing with Web Standards

Most programming languages contain good and bad parts, but JavaScript has more than its share of the bad, having been developed and released in a hurry before it could be refined. This authoritative book scrapes away these bad features to reveal a subset of JavaScript that's more reliable, readable, and maintainable than the language as a whole-a subset you can use to create truly extensible and efficient code. Considered the JavaScript expert by many people in the development community, author Douglas Crockford identifies the abundance of good ideas that make JavaScript an outstanding object-oriented programming language-ideas such as functions, loose typing, dynamic objects, and an expressive object literal notation. Unfortunately, these good ideas are mixed in with bad and downright awful ideas, like a programming model based on global variables. When Java applets failed, JavaScript became the language of the Web by default, making its popularity almost completely independent of its qualities as a programming language. In JavaScript: The Good Parts, Crockford finally digs through the steaming pile of good intentions and blunders to give you a detailed look at all the genuinely elegant parts of JavaScript, including:Syntax Objects Functions Inheritance Arrays Regular expressions Methods Style Beautiful features The real beauty? As you move ahead with the subset of JavaScript that this book presents, you'll also sidestep the need to unlearn all the bad parts. Of course, if you want to find out more about the bad parts and how to use them badly, simply consult any other JavaScript book. With JavaScript: The Good Parts, you'll discover a beautiful, elegant, lightweight and highly expressive language that lets you create effective code, whether you're managing object libraries or just trying to get Ajax to run fast. If you develop sites or applications for the Web, this book is an absolute must.

From the author of the top-selling book Learning PHP, MySQL&JavaScript and the popular Robin Nixon's HTML5 Crash Course, this new CSS&CSS 3 course teaches you everything you need to know about the web layout language, all the way from the basics, up to advanced features such as animations, transformations, shadows, web font management and much, much more.Everything is clearly explained with plenty of examples and figures, and you will absolutely find this one of the easiest courses you have ever taken. Once you've finished it, you'll completely understand CSS and CSS3, and be fully confident of how to use it to make really impressive and dynamic web pages.Starting from the basics of CSS (which experienced users can skim) the book covers everything you need to know about CSS and CSS3 in these 16 easy-to-follow lectures:Introduction to CSSThe CSS RulesCSS SelectorsThe CSS CascadeCSS Fonts&TypographyCSS Color&PositionThe CSS Box ModelIntroduction to CSS3CSS3 Attribute SelectorsCSS3 BackgroundsCSS3 BordersCSS3 Box Shadows, Overflow&ColumnsCSS3 Colors&OpacityCSS3 Text Effects&Web FontsCSS3 Transformations&TransitionsCSS3 3D TransformationAfter reading this book you will be fully up-to-date on all the latest powerful design features provided by CSS3, and will be all set to bring your web designs up to the next level.

JavaScript lets you supercharge your HTML with animation, interactivity, and visual effects—but many web designers find the language hard to learn. This jargon-free guide covers JavaScript basics and shows you how to save time and effort with the jQuery library of prewritten JavaScript code. You’ll soon be building web pages that feel and act like desktop programs, without having to do much programming. The important stuff you need to know:Make your pages interactive. Create JavaScript events that react to visitor actions. Use animations and effects. Build drop-down navigation menus, pop-ups, automated slideshows, and more. Improve your user interface. Learn how the pros make websites fun and easy to use. Collect data with web forms. Create easy-to-use forms that ensure more accurate visitor responses. Add a dash of Ajax. Enable your web pages to communicate with a web server without a page reload. Practice with living examples. Get step-by-step tutorials for web projects you can build yourself.

With the iOS5 software and the new iPhone 4S device, Apple has another world-class hit on its hands. This sleek, highly refined pocket computer comes with everything—cellphone, iPod, Internet, camcorder—except a printed manual. Fortunately, David Pogue is back with the latest edition of his witty, crystal-clear, colorful guide: the world's most popular iPhone book.Use it as a phone. Learn the basics as well as time-saving tricks and tips for contact searching by voice, texting, and more. Manage your stuff in the cloud. Sync and back up your contacts and media across all of your devices with iCloud. Get things done. Ask Siri to send reminders, place calls, and more. Master notifications. Use the Notification Center to find missed messages, calendar invitations, friend requests, and more. Connect with other iPhone owners. Send unlimited iMessages to friends, family, and colleagues who are also running iOS5. Treat it as an iPod. Master the ins and outs of iTunes, and listen to music, upload and view photos, and fill the iPhone with TV shows and movies. Take the iPhone online. Make the most of your online experience to browse the Web, read and compose email, use social networks, or send photos and audio files. Go beyond the iPhone. Learn how to use the App Store, and how to multitask between your apps, organize them in folders, and read ebooks in iBooks. Whether you have a brand-new iPhone or want to update an earlier model with the iOS5 software, this beautiful full-color book is the best, most objective resource available.

Social networks are the defining cultural movement of our time, empowering us in constantly evolving ways. We can all now be reporters, alerting the world to breaking news of a natural disaster; we can participate in crowd-sourced scientific research; and we can become investigators, helping the police solve crimes. Social networks have even helped to bring down governments. But they have also greatly accelerated the erosion of our personal privacy rights, and any one of us could become the victim of shocking violations at any time. If Facebook were a country, it would be the third largest nation in the world; but while that nation appears to be a comforting small town, in which we socialize with our selective group of friends, it and the rest of the Web is actually a lawless frontier of hidden and unpredictable dangers. The same power of information that can topple governments can destroy a person’s career or marriage. As leading expert on social networks and privacy Lori Andrews shows, through groundbreaking in-depth research and a host of stunning stories of abuses, as we work and chat and shop and date (and even sometimes have sex) over the Web, we are opening ourselves up to increasingly intrusive, relentless, and anonymous surveillance—by employers, schools, lawyers, the police, and aggressive data aggregator services that compile an astonishing amount of information about us and sell it to any and all takers. She reveals the myriad ever more sophisticated techniques being used to track us and discloses how routinely colleges and employers reject applicants due to personal information searches; robbers use postings about vacations to target homes for break-ins; lawyers readily find information to use against us in divorce and child custody cases; and at one school, the administrators actually used the cameras on students’ school-provided laptops to spy on them in their homes. Some mobile Web devices are even being programmed to listen in on us and feed data services a steady stream of information about where we are and what we are doing. And even if we use the best services to get our personal data removed from the Web, in a short time almost all that data is restored. As Andrews persuasively argues, the legal system cannot be counted on to protect us—in the thousands of cases brought to trial by those whose rights have been violated, judges have most often ruled against them. That is why in addition to revealing the dangers and providing the best expert advice about protecting ourselves, Andrews proposes that we must all become supporters of a Constitution for the Web, which she has drafted and introduces in this book. Now is the time to join her and take action—the very future of privacy is at stake.

A full-color introduction to the basics of HTML and CSS from the publishers of Wrox! Every day, more and more people want to learn some HTML and CSS. Joining the professional web designers and programmers are new audiences who need to know a little bit of code at work (update a content management system or e-commerce store) and those who want to make their personal blogs more attractive. Many books teaching HTML and CSS are dry and only written for those who want to become programmers, which is why this book takes an entirely new approach.Introduces HTML and CSS in a way that makes them accessible to everyone—hobbyists, students, and professionals—and it’s full-color throughout Utilizes information graphics and lifestyle photography to explain the topics in a simple way that is engaging Boasts a unique structure that allows you to progress through the chapters from beginning to end or just dip into topics of particular interest at your leisure This educational book is one that you will enjoy picking up, reading, then referring back to. It will make you wish other technical topics were presented in such a simple, attractive and engaging way!