Based on more than forty interviews with Jobs conducted over two years—as well as interviews with more than a hundred family members, friends, adversaries, competitors, and colleagues—Walter Isaacson has written a riveting story of the roller-coaster life and searingly intense personality of a creative entrepreneur whose passion for perfection and ferocious drive revolutionized six industries: personal computers, animated movies, music, phones, tablet computing, and digital publishing. At a time when America is seeking ways to sustain its innovative edge, and when societies around the world are trying to build digital-age economies, Jobs stands as the ultimate icon of inventiveness and applied imagination. He knew that the best way to create value in the twenty-first century was to connect creativity with technology. He built a company where leaps of the imagination were combined with remarkable feats of engineering.   Although Jobs cooperated with this book, he asked for no control over what was written nor even the right to read it before it was published. He put nothing off-limits. He encouraged the people he knew to speak honestly. And Jobs speaks candidly, sometimes brutally so, about the people he worked with and competed against. His friends, foes, and colleagues provide an unvarnished view of the passions, perfectionism, obsessions, artistry, devilry, and compulsion for control that shaped his approach to business and the innovative products that resulted. Driven by demons, Jobs could drive those around him to fury and despair. But his personality and products were interrelated, just as Apple’s hardware and software tended to be, as if part of an integrated system. His tale is instructive and cautionary, filled with lessons about innovation, character, leadership, and values.

If you know the enemy and know yourself, you need not fear the result of a hundred battles. If you know yourself but not the enemy, for every victory gained you will also suffer a defeat. If you know neither the enemy nor yourself, you will succumb in every battle....These are the words of ancient Chinese philosopher Sun Tzu, whose now-classic treatise, The Art of War, was written more than 2,500 years ago. Originally a text for victory on the battlefield, the book has vastly transcended its original purpose.Here is a seminal work on the philosophy of successful leadership that is as applicable to contemporary business as it is to war. Today many leading American business schools use the text as required reading for aspiring managers, and even Oliver Stone's award-winning film Wall Street cites The Art of War as a guide to those who strive for success.Now acclaimed novelist James Clavell, for whom Sun Tzu's writing has been an inspiration, gives us a newly edited Art of War. Author of the best-selling Asian saga consisting of Shogun, Tai-Pan, Gai-jin, King Rat, Noble House, and Whirlwind, Clavell first heard about Sun Tzu in Hong Kong in 1977, and since then The Art Of War has been his constant companion--he refers to it frequently in Noble House. He has taken a 1910 translation of the book and clarified it for the contemporary reader. This new edition of The Art Of War is an extraordinary book made even more relevant by an extraordinary editor.From the Trade Paperback edition.

What if you could be smarter, stronger, and have a better memory just by taking a pill? What if we could alter our genes to cure Alzheimer’s and Parkinson’s?What if we could halt or even reverse the human aging process?What if we could communicate with each other simply by thinking about it?These questions were once the stuff of science fiction. Today, advances in biotechnology have shown that they’re plausible, even likely to be accomplished in the near future. In labs around the world, researchers looking for ways to help the sick and injured have stumbled onto techniques that enhance healthy animals—making them stronger, faster, smarter, and longer-lived—in some cases, even connecting their minds to robots and computers across the Internet. Now science is on the verge of applying this knowledge to healthy men and women, allowing us to alter humanity in ways we’d previously only dreamed possible. The same research that could cure Alzheimer’s is leading to drugs and genetic techniques that could boost human intelligence. The techniques being developed to stave off heart disease and cancer have the potential to slow or even reverse human aging. And brain implants that restore motion to the paralyzed and sight to the blind are already allowing a small set of patients to control robots and computers simply by thinking about it.Not everyone welcomes this scientific progress. Cries of “against nature” arise from skeptics even as scientists break new ground at an astounding pace. Across the political spectrum, the debate roils: Should we embrace the power to alter our minds and bodies, or should we restrict it? Distilling the most radical accomplishments being made in labs worldwide, including gene therapy, genetic engineering, stem cell research, life extension, brain-computer interfaces, and cloning, More Than Human offers an exciting tour of the impact biotechnology will have on our lives. Throughout this remarkable trip, author Ramez Naam shares an impassioned vision for the future with revealing insight into the ethical dilemmas posed by twenty-first-century science.Encouraging us to celebrate rather than fear these innovations, Naam incisively separates fact from myth, arguing that these much-maligned technologies have the power to transform the human race for the better, so long as individuals and families are left free to decide how and if to use them.If you’ve ever wondered about the boundaries of humanity, More Than Human offers a vision of a world where we use our knowledge to improve ourselves, unhindered by the fear of change.

A fantasy of the future that sheds a blazing critical light on the present--considered to be Aldous Huxley's most enduring masterpiece. "Mr. Huxley is eloquent in his declaration of an artist's faith in man, and it is his eloquence, bitter in attack, noble in defense, that, when one has closed the book, one remembers."--Saturday Review of Literature "A Fantastic racy narrative, full of much excellent satire and literary horseplay."--Forum "It is as sparkling, provocative, as brilliant, in the appropriate sense, as impressive ads the day it was published. This is in part because its prophetic voice has remained surprisingly contemporary, both in its particular forecasts and in its general tone of semiserious alarm. But it is much more because the book succeeds as a work of art...This is surely Huxley's best book."--Martin Green

In 1898, as the Spanish-American War was escalating, Theodore Roosevelt assembled an improbable regiment of Ivy Leaguers, cowboys, Native Americans, African-Americans, and Western Territory land speculators. This group of men, which became known as the Rough Riders, trained for four weeks in the Texas desert and then set sail for Cuba. Over the course of the summer, Roosevelt's Rough Riders fought valiantly, and sometimes recklessly, in the Cuban foothills, incurring casualties at a far greater rate than the Spanish.Roosevelt kept a detailed diary from the time he left Washington until his triumphant return from Cuba later that year. The Rough Riders was published to instant acclaim in 1899. Robust in its style and mesmerizing in its account of battle, it is exhilarating, illuminating, and utterly essential reading for every armchair historian and at-home general. The books in the Modern Library War series have been chosen by series editor Caleb Carr according to the significance of their subject matter, their contribution to the field of military history, and their literary merit.

Like Machiavelli's The Prince and the Japanese Book of Five Rings, Sun Tzu's The Art of War is as timely for business people today as it was for military strategists in ancient China. Written in China more than 2,000 years ago, Sun Tzu's classic The Art of War is the first known study of the planning and conduct of military operations. These terse, aphoristic essays are unsurpassed in comprehensiveness and depth of understanding, examining not only battlefield maneuvers, but also relevant economic, political, and psychological factors. Indeed, the precepts outlined by Sun Tzu regularly applied outside the realm of military theory. It is read avidly by Japanese businessmen and was touted in the movie Wall Street as the corporate raider's bible. Providing a much-needed translation of this classic, Samuel Griffith has made this powerful and unique work even more relevant to the modern world. Including an explanatory introduction and selected commentaries on the work, this edition makes Sun Tzu's timeless classic perfectly accessible to modern readers.

This book is part of the TREDITION CLASSICS series. The creators of this series are united by passion for literature and driven by the intention of making all public domain books available in printed format again - worldwide. At tredition we believe that a great book never goes out of style. Several mostly non-profit literature projects provide content to tredition. To support their good work, tredition donates a portion of the proceeds from each sold copy. As a reader of a TREDITION CLASSICS book, you support our mission to save many of the amazing works of world literature from oblivion.

Fast food has hastened the malling of our landscape, widened the chasm between rich and poor, fueled an epidemic of obesity, and propelled American cultural imperialism abroad. That's a lengthy list of charges, but here Eric Schlosser makes them stick with an artful mix of first-rate reportage, wry wit, and careful reasoning. Schlosser's myth-shattering survey stretches from California's subdivisions where the business was born to the industrial corridor along the New Jersey Turnpike where many fast food's flavors are concocted. Along the way, he unearths a trove of fascinating, unsettling truths -- from the unholy alliance between fast food and Hollywood to the seismic changes the industry has wrought in food production, popular culture, and even real estate. He also uncovers the fast food chains' disturbing efforts to reel in the youngest, most susceptible consumers even while they hone their institutionalized exploitation of teenagers and minorities.

Few companies in history have ever been as successful and as admired as Google, the company that has transformed the Internet and become an indispensable part of our lives. How has Google done it? Veteran technology reporter Steven Levy was granted unprecedented access to the company, and in this revelatory book he takes readers inside Google headquarters—the Googleplex—to show how Google works. While they were still students at Stanford, Google cofounders Larry Page and Sergey Brin revolutionized Internet search. They followed this brilliant innovation with another, as two of Google’s earliest employees found a way to do what no one else had: make billions of dollars from Internet advertising. With this cash cow (until Google’s IPO nobody other than Google management had any idea how lucrative the company’s ad business was), Google was able to expand dramatically and take on other transformative projects: more efficient data centers, open-source cell phones, free Internet video (YouTube), cloud computing, digitizing books, and much more. The key to Google’s success in all these businesses, Levy reveals, is its engineering mind-set and adoption of such Internet values as speed, openness, experimentation, and risk taking. After its unapologetically elitist approach to hiring, Google pampers its engineers—free food and dry cleaning, on-site doctors and masseuses—and gives them all the resources they need to succeed. Even today, with a workforce of more than 23,000, Larry Page signs off on every hire. But has Google lost its innovative edge? It stumbled badly in China—Levy discloses what went wrong and how Brin disagreed with his peers on the China strategy—and now with its newest initiative, social networking, Google is chasing a successful competitor for the first time. Some employees are leaving the company for smaller, nimbler start-ups. Can the company that famously decided not to be evil still compete? No other book has ever turned Google inside out as Levy does with In the Plex.