Intuition is not some magical property that arises unbidden from the depths of our mind. It is a product of long hours and intelligent design, of meaningful work environments and particular rules and principles. This book shows us how we can hone our instinctive ability to know in an instant, helping us to bring out the best in our thinking and become better decision-makers in our homes, offices and in everyday life. Just as he did with his revolutionary theory of the tipping point, Gladwell reveals how the power of blink' could fundamentally transform our relationships, the way we consume, create and communicate, how we run our businesses and even our societies.You'll never think about thinking in the same way again.

William Edward Burghardt Du Bois was an African American civil rights activist, leader, Pan-Africanist, sociologist, educator, historian, writer, editor, poet, and scholar. The importance of his work to the success of the Civil Rights movement cannot be overestimated. "In the course of his long, turbulent career, W. E. B. Du Bois attempted virtually every possible solution to the problem of twentieth-century racism-scholarship, propaganda, integration, national self-determination, human rights, cultural and economic separatism, politics, international communism, expatriation, third world solidarity." -David Levering Lewis The Souls of Black Folk propelled Du Bois to the forefront of the Civil Rights movement when it was first published. This hard hitting masterpiece is part essays, part memoir, and part fiction. More than any other book it brought home just how racist and unjust America could be, and demanded that African Americans be granted access to education and equality.

Foer's unlikely journey from chronically forgetful science journalist to U.S. Memory Champion frames a revelatory exploration of the vast, hidden impact of memory on every aspect of our lives. On average, people squander forty days annually compensating for things they've forgotten. Joshua Foer used to be one of those people. But after a year of memory training, he found himself in the finals of the U.S. Memory Championship. Even more important, Foer found a vital truth we too often forget: In every way that matters, we are the sum of our memories. Moonwalking with Einstein draws on cutting-edge research, a surprising cultural history of memory, and venerable tricks of the mentalist's trade to transform our understanding of human remembering. Under the tutelage of top "mental athletes," he learns ancient techniques once employed by Cicero to memorize his speeches and by Medieval scholars to memorize entire books. Using methods that have been largely forgotten, Foer discovers that we can all dramatically improve our memories. Immersing himself obsessively in a quirky subculture of competitive memorizers, Foer learns to apply techniques that call on imagination as much as determination-showing that memorization can be anything but rote. From the PAO system, which converts numbers into lurid images, to the memory palace, in which memories are stored in the rooms of imaginary structures, Foer's experience shows that the World Memory Championships are less a test of memory than of perseverance and creativity. Foer takes his inquiry well beyond the arena of mental athletes-across the country and deep into his own mind. In San Diego, he meets an affable old man with one of the most severe case of amnesia on record, where he learns that memory is at once more elusive and more reliable than we might think. In Salt Lake City, he swaps secrets with a savant who claims to have memorized more than nine thousand books. At a high school in the South Bronx, he finds a history teacher using twenty- five-hundred-year-old memory techniques to give his students an edge in the state Regents exam. At a time when electronic devices have all but rendered our individual memories obsolete, Foer's bid to resurrect the forgotten art of remembering becomes an urgent quest. Moonwalking with Einstein brings Joshua Foer to the apex of the U.S. Memory Championship and readers to a profound appreciation of a gift we all possess but that too often slips our minds.

"Like having a scientist at your side to answer your questions in plain, non-technical language."—Science NewsWhy is red meat red? How do they decaffeinate coffee? Do you wish you understood the science of food but don't want to plow through dry, technical books? In What Einstein Told His Cook, University of Pittsburgh chemistry professor emeritus and award-winning Washington Post food columnist Robert L. Wolke provides reliable and witty explanations for your most burning food questions, while debunking misconceptions and helping you interpret confusing advertising and labeling. A finalist for both the James Beard Foundation and IACP Awards for best food reference, What Einstein Told His Cook engages cooks and chemists alike.

We've been conditioned to think that the best way to motivate ourselves and others is through external rewards like money or fame, or by the fear of punishment - the carrot-and-stick approach. That's a mistake, Daniel H. Pink says in his transformative new book. The key to high performance and satisfaction is intrinsic, internal motivation: the desire to follow your own interests and understand the benefits in them for you. In Drive, Pink lays out the hard science for these surprising insights; describes how people and corporations can embrace them; offers details about how we can master them; and provides concrete examples of how intrinsic motivation works on the job, at home and in ourselves.

When a woman who has received mysterious pearls in the mail is asked to meet her correspondent, Holmes and Watson are called in on the case. A terrible death and vanishing treasure lead to an epic chase through the dawn streets and along the River Thames in this spellbinding mystery.

Leonard Mlodinow, the best-selling author of The Drunkard’s Walk and coauthor of The Grand Design (with Stephen Hawking), gives us a startling and eye-opening examination of how the unconscious mind shapes our experience of the world and how, for instance, we often misperceive our relationships with family, friends, and business associates, misunderstand the reasons for our investment decisions, and misremember important events.Your preference in politicians, the amount you tip your waiter—all judgments and perceptions reflect the workings of our mind on two levels: the conscious, of which we are aware, and the unconscious, which is hidden from us. The latter has long been the subject of speculation, but over the past two decades researchers have developed remarkable new tools for probing the hidden, or subliminal, workings of the mind. The result of this explosion of research is a new science of the unconscious and a sea change in our understanding of how the subliminal mind affects the way we live.Employing his trademark wit and lucid, accessible explanations of the most obscure scientific subjects, Leonard Mlodinow takes us on a tour of this research, unraveling the complexities of the subliminal self and increasing our understanding of how the human mind works and how we interact with friends, strangers, spouses, and coworkers. In the process he changes our view of ourselves and the world around us.

Which is more dangerous, a gun or a swimming pool? What do schoolteachers and sumo wrestlers have in common? Why do drug dealers still live with their moms? How much do parents really matter? What kind of impact did Roe v. Wade have on violent crime? These may not sound like typical questions for an economist to ask. But Steven D. Levitt is not a typical economist. He is a much heralded scholar who studies the stuff and riddles of everyday life-;from cheating and crime to sports and child rearing-;and whose conclusions regularly turn the conventional wisdom on its head. He usually begins with a mountain of data and a simple, unasked question. Some of these questions concern life-and-death issues; others have an admittedly freakish quality. Thus the new field of study contained in this book: freakonomics. Through forceful storytelling and wry insight, Levitt and co-author Stephen J. Dubner show that economics is, at root, the study of incentives-;how people get what they want, or need, especially when other people want or need the same thing. In Freakonomics, they set out to explore the hidden side of ... well, everything. The inner workings of a crack gang. The truth about real-estate agents. The myths of campaign finance. The telltale marks of a cheating schoolteacher. The secrets of the Ku Klux Klan. What unites all these stories is a belief that the modern world, despite a surfeit of obfuscation, complication, and downright deceit, is not impenetrable, is not unknowable, and-;if the right questions are asked-;is even more intriguing than we think. All it takes is a new way of looking. Steven Levitt, through devilishly clever and clear-eyed thinking, shows how to see through all the clutter. Freakonomics establishes this unconventional premise: If morality represents how we would like the world to work, then economics represents how it actually does work. It is true that readers of this book will be armed with enough riddles and stories to last a thousand cocktail parties. But Freakonomics can provide more than that. It will literally redefine the way we view the modern world.

The first major work in nearly a decade by one of the world's great thinkers—a marvelously concise book with new answers to the ultimate questions of life: When and how did the universe begin? Why are we here? Why is there something rather than nothing? What is the nature of reality? Why are the laws of nature so finely tuned as to allow for the existence of beings like ourselves? And, finally, is the apparent “grand design” of our universe evidence of a benevolent creator who set things in motion—or does science offer another explanation? The most fundamental questions about the origins of the universe and of life itself, once the province of philosophy, now occupy the territory where scientists, philosophers, and theologians meet—if only to disagree. In their new book, Stephen Hawking and Leonard Mlodinow present the most recent scientific thinking about the mysteries of the universe, in nontechnical language marked by both brilliance and simplicity. In The Grand Design, they explain that according to quantum theory, the cosmos does not have just a single existence or history, but rather that every possible history of the universe exists simultaneously. When applied to the universe as a whole, this idea calls into question the very notion of cause and effect. But the “top-down” approach to cosmology that Hawking and Mlodinow describe would say that the fact that the past takes no definite form means that we create history by observing it, rather than that history creates us. The authors further explain that we ourselves are the product of quantum fluctuations in the very early universe, and show how quantum theory predicts the “multiverse”—the idea that ours is just one of many universes that appeared spontaneously out of nothing, each with different laws of nature.Along the way Hawking and Mlodinow question the conventional concept of reality, posing a “model-dependent” theory of reality as the best we can hope to find. And they conclude with a riveting assessment of M-theory, an explanation of the laws governing us and our universe that is currently the only viable candidate for a complete “theory of everything.” If confirmed, they write, it will be the unified theory that Einstein was looking for, and the ultimate triumph of human reason.A succinct, startling, and lavishly illustrated guide to discoveries that are altering our understanding and threatening some of our most cherished belief systems, The Grand Design is a book that will inform—and provoke—like no other.

On May 13, 1945, twenty-four American servicemen and WACs boarded a transport plane for a sightseeing trip over “Shangri-La,” a beautiful and mysterious valley deep within the jungle-covered mountains of Dutch New Guinea. Unlike the peaceful Tibetan monks of James Hilton’s bestselling novel Lost Horizon, this Shangri-La was home to spear-carrying tribesmen, warriors rumored to be cannibals. But the pleasure tour became an unforgettable battle for survival when the plane crashed. Miraculously, three passengers pulled through. Margaret Hastings, barefoot and burned, had no choice but to wear her dead best friend’s shoes. John McCollom, grieving the death of his twin brother also aboard the plane, masked his grief with stoicism. Kenneth Decker, too, was severely burned and suffered a gaping head wound. Emotionally devastated, badly injured, and vulnerable to the hidden dangers of the jungle, the trio faced certain death unless they left the crash site. Caught between man-eating headhunters and enemy Japanese, the wounded passengers endured a harrowing hike down the mountainside—a journey into the unknown that would lead them straight into a primitive tribe of superstitious natives who had never before seen a white man—or woman. Drawn from interviews, declassified U.S. Army documents, personal photos and mementos, a survivor’s diary, a rescuer’s journal, and original film footage, Lost in Shangri-La recounts this incredible true-life adventure for the first time. Mitchell Zuckoff reveals how the determined trio—dehydrated, sick, and in pain—traversed the dense jungle to find help; how a brave band of paratroopers risked their own lives to save the survivors; and how a cowboy colonel attempted a previously untested rescue mission to get them out. By trekking into the New Guinea jungle, visiting remote villages, and rediscovering the crash site, Zuckoff also captures the contemporary natives’ remembrances of the long-ago day when strange creatures fell from the sky. A riveting work of narrative nonfiction that vividly brings to life an odyssey at times terrifying, enlightening, and comic, Lost in Shangri-La is a thrill ride from beginning to end.