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L.L. Bean’s story is also America’s story. The ideas and events that drove the company’s development are all related to what was happening in the wider world. From the rugged, individualistic legacy of Teddy Roosevelt in the 1910s to soldiers’ experiences in both World Wars, from the “back to the land” movement in the 1960s and 1970s that brought millions of people to the wilderness for the first time to the Preppy Handbook craze of the 1980s when the styles of New England suddenly enthralled the nation, Guaranteed to Last tells a complete and fascinating story that will engage every reader.At the heart of the book is a fresh telling of the fascinating L.L. Bean story—the tale of how an unknown hunter, working with $400 in borrowed capital, invented a new kind of shoe and, marching to the beat of his own drum, remade the outdoor industry. And it’s a story about how the company helped America learn to love the outdoors. A brisk narrative based on fresh interviews and research by Jim Gorman, a leading travel and adventure journalist, traces the most important incidents in the company’s history, as well as the defining products and the most memorable people.The book will feature scores of photographs, illustrations, and pieces of ephemera, including fascinating images of L.L. Bean hunting in Maine in the 1910s; the earliest mailers and catalogs that defined the look and voice of the company; personal correspondence to L.L. Bean from every era; snapshots of ordinary Americans outfitted in their L.L. Bean gear; and much more. It is both a celebration of 100 years of L.L. Bean, and a look at the essential qualities of the brand that will guide its next century.

Before the Internet, Wal-Mart, and the shopping mall, there was Montgomery Ward."Our mail order methods meet many wants," wrote a poetic but anonymous copywriter on a page of the 1895 Montgomery Ward&Co. catalogue. He had a gift for understatement. At its zenith from the 1880s to the 1940s, Montgomery Ward, like its cross-town Chicago rival, Sears, sold virtually everything the average American could think of or desire—and by mail. This was a revolution, and Ward's fired the first shot. To buy spittoons, books of gospel hymns, hat pins, rifles, wagons, violins, birdcages, or portable bathtubs, purchases that used to require many separate trips to specialist merchants, suddenly all the American shopper had to do was lick a stamp. This unabridged facsimile of the retail giant's 1895 catalogue showcases some 25,000 items, from the necessities of life (flour, shirts) to products whose time has passed (ear trumpets). It is an important resource for antiquaries, students of Americana, writers of historical fiction, and anyone who wants to know how much his great-grandfather paid for his suspenders. It is a true record of an era. 20,000 black-and-white illustrations

This guide provides step-by-step information that will help you launch a successful direct mail order business from the comfort of your own home. You will learn how direct mail order is different from many other businesses and that you don't require substantial investments for inventory, rent, pay roll, or franchise fee. We reveal the secrets that many others have used to grow their businesses from a small kitchen table operation to a million dollar powerhouse. There are thousands of new ways to make money on the internet and direct mail order. However, the one described in this guide is the most successful method that is easier, personally tested and need no investment. The only investment is that most of us already have at home, which is computer, internet connection and a room. Remember, you are getting into a business of the future not the past. With the advancement of computers and internet, the richest businesses are no more oil and real estate but are Microsoft; and internet based businesses like Google and Facebook. We want this guide to provide you with a unique opportunity for generating a substantially high income that any professional would be proud of. We will emphasize some new and revolutionary ways to generate money on the Information Superhighway. We want the information you receive to be a real bargain for the price you pay. You will learn that the sky is the limit for what you can do with this information. You can operate on a scale of millions; yet test for a few hundred dollars. This information can be your key to FINANCIAL FREEDOM because: *This guide will get you started in direct mail order (especially email) which is a multi-million dollar industry and is still growing 15% per year. *This guide will teach you how to start and succeed in a special way to Marketing - a lucrative mail order concept, which has created 20% of all millionaires in the last seven years. *You will learn how to multiply a small investment into a fortune.

L. L. Bean is one of only a handful of American companies to have attained almost legendary status in the minds of its consumers. Thanks to the integrity of its product line, consistently strong brand association, and the ability to change with customers' needs, L. L. Bean embodies the best qualities long associated with traditional American living: rugged individualism, stubborn determination, and simple ingenuity. Written by Leon Gorman, grandson of founder L. L., this is the first authoritative, true-to-life account of the iconic retailer and its quirky history and culture. This engaging account candidly reveals Gorman's behind-the-scenes struggles to preserve the identity that built Bean as he also opened the door to needed change. Woven throughout the narrative are themes that will resonate with managers and general readers alike: how to shape a powerhouse brand around bedrock beliefs and values, how to balance growth and tradition, and how to craft and preserve an authentic corporate identity. Far from a tranquil journey, the story reveals the funny, poignant, and often engrossing details of managing the L. L.. bean legacy - during the best and worst of times.

Social media (e.g., Facebook, LinkedIn, Groupon, Twitter) have changed the way consumers and advertisers behave. It is crucial to understand how consumers think, feel and act regarding social media, online advertising, and online shopping. Business practitioners, students and marketers are trying to understand online consumer experiences that help instill brand loyalty. This book is one of the first to present scholarly theory and research to help explain and predict online consumer behavior.

The same principles used by successful athletes - applied to business! In the workplace, the best managers are incorporating the essence of coaching into their leadership style. The Coaching Revolution presents the best practices of today's managers - strategies that can turn good companies into stronger and better ones. With experts David Logan, Ph.D., and John King's specific coaching elements for managing employees, manager-coaches learn to transform their office environment into a more productive and effective one. For the best results, Logan and King advise managers to follow these three basic principles: SEE: Help employees get to the root cause of performance issues and find ways to realize more of their potential. SAY: Outline a plan that clearly states goals for improvement and a strategy to achieve it. DO: Hold employees accountable to deliver what they "SAY" they will. Coaching has been around for a long, long time. Now managers can use The Coaching Revolution to help them develop individual employee skill sets, thereby improving the overall success of the company.

“It’s hard to overstate how big a year it was for Mr. Mason. His company went public, he became a billionaire, and the daily-coupon-deals phenomenon he pioneered has seemingly swept the nation.”---Andrew Ross Sorkin, The New York Times DealBook, January 2, 2012Groupon’s Biggest Deal Ever is the exclusive, behind-the-scenes account of the incredible rise of discount coupon giant Groupon and the compelling story of its offbeat founder, Andrew Mason, as he created a juggernaut of online commerce and ignited a consumer revolution that is disrupting how people shop all over the world. Love him for saving you 50 percent on last night’s Indian dinner or hate him for cashing in big when he could be losing millions for merchants and investors alike, Mason---Groupon’s thirtysomething founder and CEO---made an incredible gamble when he turned down Google’s $6 billion buyout offer to go it alone. The experts thought he was insane. Groupon was little more than two years old and staffed from top to bottom with twentysomethings. The wild ride couldn’t last, but Mason thought otherwise, and with dreams of a potential IPO that could be massive, he liked his odds.But did he make the right decision, or did he blow a chance to continue to grow “the fastest growing company in history”? Is Mason an Internet genius, or is he sitting on another bubble that could burst at any moment?While everyone has an opinion on Groupon, Frank Sennett has written the only inside account. With exclusive access, interviews, and documents that no one outside of the company has seen or been able to report on, Groupon’s Biggest Deal Ever has every twist and turn from start-up to IPO and is the real story of Mason’s audacious gamble and the meteoric rise of Groupon from start-up to $16.7 billion online giant.