Communications Entertainment Patent, Trademark & Copyright
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Demanding the Impossible: A History of Anarchism Author: Peter H. Marshall ISBN-10: 0002178559 ISBN-13: 9780002178556 Published: 1991-05 Publisher: Harpercollins
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Book Description:
Anarchism is a philosophical and political creed which many individuals have subscribed to over the centuries, and for which many have been persecuted by other more authoritive ideologies like fascism and state socialism. There have been anarchist-inspired revolutions - in Spain, in the Ukraine, in Mexico - which have in turn led to (however short-lived) anarchist administrations. But anarchism's power has, first and foremost, been the power of the lone protestor, the dissenter who is unafraid to expose himself to reprisal for the sake of preaching the real gospel of liberty, equality and fraternity which so many so-called revolutionaries usually leave in tatters once they graduate from barricades to corridors of power. The author argues that the spirit of anarchism is in the voice of Tolstoy, of Gandhi, of Bakunin and of Godwin, of Camus and of Chomsky.
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Patent It Yourself: Your Step-by-Step Guide to Filing at the U.S. Patent Office Author: David Pressman Attorney Attorney Attorney Attorney Attorney Attorney Attorney ISBN-10: 1413313825 ISBN-13: 9781413313826 Published: 2011-05-04 Publisher: Nolo
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Book Description:
Patent your creation with the world's bestselling guide to patents! Have a world-class idea? Ready to protect your invention from copycats? Then turn to the best resource available -- Patent It Yourself. Attorney David Pressman takes you through the entire patent process, providing scrupulously updated information and clear instructions to help you: determine if you can patent your invention; understand patent law; evaluate the commercial potential of your idea; perform your own patent search; file a provisional patent application; prepare a formal patent application; respond to patent examiners; amend an application; enforce and maintain your patent; market and license your invention. Thoroughly updated to reflect the latest changes in intellectual property law, this edition also provides the latest U.S. Patent and Trademark Office rules and forms. It includes up-to-date details on filing procedures and patent law, including a 2010 Supreme Court ruling on protection for business method and software patents. Whether you're new at the inventing game or a grizzled veteran, Patent It Yourself will save you grief, time and money.
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The Idea Writers: Copywriting in a New Media and Marketing Era (Advertising Age) Author: Teressa Iezzi ISBN-10: 0230613888 ISBN-13: 9780230613881 Published: 2010-12-07 Publisher: Palgrave Macmillan
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Book Description:
This book is a must read for any copywriter and anyone looking to understand the new realities of the brand creativity business. A memorable slogan has been the cornerstone of every great ad campaign. In the past, writing one great headline could launch a career. But today's advertising campaigns are interactive, multi-platform and ongoing, and the copywriter's canvas is vast. At any given time, a copywriter may be conceiving a video game, writing a TV show, maintaining a Twitter feed, creating a mobile app or an interactive installation or, yes, writing a headline or a TV script. While the best copywriters have always been brand storytellers, now that story can play out anywhere. The digital revolution put control in the hands of the people - the audience - now no longer just consumers, but active participants in a brand's story. The art and science of advertising has gone from creating one-way messages to engaging audiences in ongoing conversations. A new ad landscape means new opportunities for writers who now have the incredible opportunity to push brand narrative to places it's never been before and to actually create something so useful or entertaining that it generates its own audience. It also means that many of the rules of the past - while exceedingly worthy of study - are insufficient to guide the modern copywriter. Co-published with AdvertisingAge, The Idea Writers outlines the changing landscape of the advertising industry while providing useful how-to advice. Filled with interviews from top creatives including: Greg Hahn, Nick Law, Jeff Benjamin, Tim Delaney, Rei Inamoto, Lee Clow, Steve Simpson, Rick Condos, David Droga, Gerry Graf, Ty Montague, Calle and Pelle Sjonell, PJ Pereira, David Abbott and many more!
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Mass Media Law 2007-2008 Author: Clay Calvert ISBN-10: 0073126853 ISBN-13: 9780073126852 Published: 2006-05 Publisher: McGraw-Hill Europe
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Book Description:
This market-leading text discusses the most relevant mass media legal decisions, from the Constitution to the most recent Supreme Court sessions, in relation to their relevance to modern American law. From the Internet to political advertising laws, "Mass Media Law" examines the current issues that are shaping the United States legal system. Known for its clear explanations and its consistent pedagogy, the text includes mid-chapter summaries, a table of cases, a separate additional table of contents for Internet related cases and issues, and more. The new edition has been heavily revised to include many new cases, and updated coverage of important current media law concerns, including the right of reporters to protect their sources, censorship problems related to terrorism, file sharing and the law of privacy and ethics.
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Patents, Copyrights & Trademarks For Dummies Author: Henri J. A. Charmasson ISBN-10: 0470339454 ISBN-13: 9780470339459 Published: 2008-08-11 Publisher: For Dummies
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Book Description:
Useful tips and step-by-step guidance from filing to issue to licenseAcquire and protect your share of this major business assetWant to secure and exploit the intellectual property rights due you or your company? This easy-to-follow guide shows you how — helping you to evaluate your idea's commercial potential, conduct patent and trademark searches, document the invention process, license your IP rights, and comply with international laws. Plus, you get detailed examples of each patent application type!Discover how to:Avoid application blundersRegister trademarks and copyrightsMeet patent requirementsNavigate complex legal issuesProtect your rights abroadThe entire body of U.S. patent lawsExample office actions and amendmentsSample formsTrademark registration certificatesApplication worksheetsSee the CD appendix for details and complete system requirements.Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.
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How to Fix Copyright Author: William Patry ISBN-10: 0199760098 ISBN-13: 9780199760091 Published: 2012-01-04 Publisher: Oxford University Press, USA
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Book Description:
Do copyright laws directly cause people to create works they otherwise wouldn't create? Do those laws directly put substantial amounts of money into authors' pockets? Does culture depend on copyright? Are copyright laws a key driver of competitiveness and of the knowledge economy?These are the key questions William Patry addresses in How to Fix Copyright. We all share the goals of increasing creative works, ensuring authors can make a decent living, furthering culture and competitiveness and ensuring that knowledge is widely shared, but what role does copyright law actually play in making these things come true in the real world? Simply believing in lofty goals isn't enough. If we want our goals to come true, we must go beyond believing in them; we must ensure they come true, through empirical testing and adjustment.Patry argues that laws must be consistent with prevailing markets and technologies because technologies play a large (although not exclusive) role in creating consumer demand; markets then satisfy that demand. Patry discusses how copyright laws arose out of eighteenth-century markets and technology, the most important characteristic of which was artificial scarcity. Artificial scarcity was created by the existence of a small number gatekeepers, by relatively high barriers to entry, and by analog limitations on copying. Markets and technologies change, in a symbiotic way, Patry asserts. New technologies create new demand, requiring new business models. The new markets created by the Internet and digital tools are the greatest ever: Barriers to entry are low, costs of production and distribution are low, the reach is global, and large sums of money can be made off of a multitude of small transactions. Along with these new technologies and markets comes the democratization of creation; digital abundance is replacing analog artificial scarcity.The task of policymakers is to remake our copyright laws to fit our times: our copyright laws, based on the eighteenth century concept of physical copies, gatekeepers, and artificial scarcity, must be replaced with laws based on access not ownership of physical goods, creation by the masses and not by the few, and global rather than regional markets. Patry's view is that of a traditionalist who believes in the goals of copyright but insists that laws must match the times rather than fight against the present and the future.
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Reclaiming Fair Use: How to Put Balance Back in Copyright Author: Patricia Aufderheide ISBN-10: 0226032280 ISBN-13: 9780226032283 Published: 2011-08-15 Publisher: University Of Chicago Press
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Book Description:
In the increasingly complex and combative arena of copyright in the digital age, record companies sue college students over peer-to-peer music sharing, YouTube removes home movies because of a song playing in the background, and filmmakers are denied a distribution deal when some permissions “i” proves undottable. Patricia Aufderheide and Peter Jaszi chart a clear path through the confusion by urging a robust embrace of a principle long-embedded in copyright law, but too often poorly understood—fair use. By challenging the widely held notion that current copyright law has become unworkable and obsolete in the era of digital technologies, Reclaiming Fair Use promises to reshape the debate in both scholarly circles and the creative community. This indispensable guide distills the authors’ years of experience advising documentary filmmakers, English teachers, performing arts scholars, and other creative professionals into no-nonsense advice and practical examples for content producers. Reclaiming Fair Use begins by surveying the landscape of contemporary copyright law—and the dampening effect it can have on creativity—before laying out how the fair-use principle can be employed to avoid copyright violation. Finally, Aufderheide and Jaszi summarize their work with artists and professional groups to develop best practice documents for fair use and discuss fair use in an international context. Appendixes address common myths about fair use and provide a template for creating the reader’s own best practices. Reclaiming Fair Use will be essential reading for anyone concerned with the law, creativity, and the ever-broadening realm of new media. (20110729)
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Copyright Basics Author: Library of Congress. Copyright Office ISBN-10: 1153597535 ISBN-13: 9781153597531 Published: 2010-07-24 Publisher: General Books LLC
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Book Description:
The book has no illustrations or index. Purchasers are entitled to a free trial membership in the General Books Club where they can select from more than a million books without charge. Subjects: Copyright; Law / Intellectual Property / Copyright;
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How to Make Patent Drawings: A Patent It Yourself Companion Author: Jack Lo Patent Agent Patent Agent Patent Agent Patent Agent Patent Agent Patent A ISBN-10: 1413312578 ISBN-13: 9781413312577 Published: 2011-09-04 Publisher: Nolo
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Book Description:
Written by two experts in the patent field, this book carefully explains how to create patent drawings that comply with the strict rules of the U.S. Patent Office -- without spending tons of money. It demystifies PTO drawing standards and presents formal drawing instructions for pen and ruler, computer or camera. It also lays out the best ways to respond to PTO examinations. A perfect companion to Patent It Yourself.
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