There is nothing more expensive than ignorance -- let The Educated Franchisee serve as your guide for selecting a franchise that meets your needs! The Educated Franchisee will show you: -How to find a franchise that is right for you -How owning a franchise can create wealth -Where to find quality franchisors -What qualities franchisors look for -How to gather information from franchisees -How to make sure the franchise makes money -How to confidently select the best franchise -The five keys to success in owning a franchise

The definitive A-to-Z guide to researching, selecting, and starting a viable franchise businessWith more and more professionals looking for alternatives to traditional corporate employment, Become a Franchise Owner! informs would-be franchise owners of the joys and perils of purchasing a franchise. Authored by a trusted, feisty, tell-it-how-it-is independent franchise industry insider, this book offers straightforward, step-by-step tips and advice on how to properly (and carefully) research and select a franchise business.Get tips on how to locate information about franchises, current industry trends, interviews with franchisors, and hot franchise opportunities.Offers a self-evaluation to discover if you are "franchise material"Describes how to choose the right franchise for your specific situationLists the 40 crucial questions to ask current franchise ownersOwning a franchise isn't for everyone; in fact, as Joel Libava says, "it's really not for most people." But if it is for you, this book can guide you in starting your own successful franchise business.

Filled with illuminating examples, stories from the field, and dozens of forms for drafting franchising agreements and licensing programs, the fourth edition of "Franchising&Licensing" covers all the strategic, legal, financial, and operational aspects of these complex but highly profitable business strategies. Incorporating up-to-the-minute information on regulations, best practices, Web 2.0 strategies, branding techniques and global trademark laws, the new FDD disclosure format, and the latest franchising trends, this indispens able reference reveals how to: raise capital, structure agreements, and protect intellectual property; create market-responsive sales, marketing, and globalization strategies; establish quality control and compliance measures; and, assess opportunities for mergers and acquisitions, joint ventures, and other alternatives to franchising. Comprehensive and applicable to domestic and international franchising initiatives alike, this essential guide remains the industry standard.

If you want to own your business but don’t want to start from scratch, maybe buying into a franchise is the right choice for you! Franchising can be a great way to get started in small business without taking the huge risk of founding and building a company on your own. But before you jump in there’s plenty you need to know in order to make sure you do it right.Franchising For Dummies, Second Edition gives you all the inside insight and smart advice to make sure you pick the right investment opportunity and make the most of it. Written by one of the nation’s leading franchise consultants and by the late Dave Thomas, founder of Wendy’s International, this fun, friendly guide is packed with guidance from top industry professionals. Packed with practical resources you need to succeed, this handy guide will help you:Pick the perfect franchise opportunity for youFind an ideal locationRaise the capital you need to launch your franchiseManage daily business operationsUnderstand complex legal issuesWork and communicate with your franchisor and other franchiseesRead and understand a Uniform Franchise Offering CircularExpand your business and buy new franchisesFull of handy resources—including sample forms and agreements and a listing of available government resources—Franchising For Dummies, Second Edition is a great way to discover a great franchising opportunity, get started, and achieve your dream of small business success and independence.Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.

THE INSIDER'S GUIDE TO BUYING, OWNING AND OPERATING A FRANCHISE. Prepping you for what it takes to succeed in franchising, franchise experts Joe Mathews, Don DeBolt and Deb Percival deliver an insider's view of how franchising works, imparting real-world tactics and strategies, and empowering you to decide if franchising is for you. Street Smart Franchising is the kind of book I wish every one of our current and prospective franchisees would take the time to read. It beautifully captures the challenges of owning and operating a franchise business along with practical guidance on how to make it work. Anyone considering a franchise investment will make a better investment decision by reading this down-to-earth self help book. Don't miss it!" -- David McKinnon, chairman/CEO, Service Brands International: Molly Maid, 1-800 Dryclean, Mr. Handyman, Ductz "Twenty-five years ago when I became a franchisee of the Great American Cookie Company, this book would have saved me a world of grief. Street Smart Franchising lays it out. No sugar coating. It’s a realistic guide on how to make one the most important decisions of your life." -- Lawrence (Doc) Cohen, past chairman, International Franchise Association, franchisee of 21 units - Great American Cookie Company, Pretzel Time, and Coffee Beanery. "At the International Franchise Association, we were privy to all the fine books on franchising. What's truly unique about Street Smart Franchising is the carefully crafted treatment of how emotions and behavior influence success. It's another must read for any prospective franchisee--good stuff for folks who have been in the business a while too." -- Matt Shay, past president, International Franchise Association Joe Mathews has held management roles with such national chains as Subway, Blimpie, Motophoto and the Entrepreneur's Source. Don DeBolt is a former president of the International Franchise Association. Deb Percival works in franchise development.

A primer on the promises and perils of franchising.Now in paper! It's big business, accounting for one-third of America's retail revenue. But franchising is still a risky proposition—at least for the franchisee. This resource exposes the frauds and abuses too many companies perpetrate on their franchisees—everything from unfulfilled pledges of promotional support to oversaturating the market with outlets. It helps potential franchise owners avoid being victimized by explaining, in specific detail, what to look for, what questions to ask, and what agreements to make before signing a contract. Robert Purvin also reveals how to identify and take advantage of the worthwhile franchising opportunities available today.ROBERT PURVIN, JR. (San Diego, California) is an attorney who is an expert on franchising and franchise law. He is Chairman of the American Association of Franchisees and Dealers.

In a widely acclaimed book, the bestselling author of The Age of Unreason contends that what society needs is a new ethic--one based on a renewed humanism, a fresh interpretation of capitalism, and a belief in proper federalism.

Despite the promise of proven success offered by attractive franchise models, your real results can, and will, vary wildly. Profits, or losses, will be greatly impacted by your ability to develop extra skills and knowledge outside the training manual. F-UPS, Franchisee Screw-Ups cuts through the happy talk and gets right to the vital skills you must have to succeed in franchising - based on thousands of hours of experience to bring you what works and what doesn’t, in the critical areas of running the business and empowering people. “Jean Kuhn is a genius; not only because she knows how to very profitably operate a franchise, but because she can help you to duplicate her success. Read this book, learn from a master teacher, and profit greatly in your franchise business." -Bob Burg, coauthor of The Go-Giver www.burg.com Inside you’ll discover the 10 Biggest Mistakes that franchise owners make along with actionable steps to prevent them Here’s Just Some of What You’ll Find: • The Critical Mindset Shift That Will Prevent Most Franchise Failures • Creating Great Employees vs Finding Good People • 3 Keys to Neutralizing Your So-Called Competition • The 5 Bombshell Secrets They Won’t Teach You at Franchise School • Franchise Conventions: Waste of Time or Critical Success Opportunties • Mining the Gold of Friends With Franchises • The One Biggest Regrettable Blunder Nearly Every Franchise Owner Makes Much, Much. More...! “This book should be a MUST read for anyone thinking about starting a business or anyone who owns a business. Jean Kuhn gives you an incredible insight into the small business world with her great humor and straight forward advice.” -Ruth Briggs Former Rocky Mountain Chocolate Factory Franchisee

Experienced franchisor Shelly Sun shares practical advice, insights, and her own compelling experiences to help readers discover the power and avoid the pitfalls of franchising their businesses. This title features a low-risk, low-capital path to astounding growth. In today's economic environment, and long into the future, access to capital is limited. Successful business owners have few options for dramatically expanding their brand, taking it to the regional, national, or even international arena. This book describes how readers, through franchising, can use other people's money and leverage their success for rapid growth; Covers the entire process of franchising. Most books on franchising focus on educating the franchisee, but this book is designed to fully educate the franchisor. The author walks readers through each stage of the franchising process: from determining if they have a franchisable concept, to assembling a professional team without wasting money, to adjusting the business model along the way for optimum growth, to growing as a leader to assume new challenges; Written by an experienced, nationally lauded franchiser. Unlike many authors of books on franchising, Shelly Sun has been through the process, growing her business from $1 million to $100 million in five years. She's been named entrepreneur of the year by the International Franchise Association and is being featured on a network prime-time show about compelling companies. The book offers practical advice like that in "Franchising for Dummies", with a focus on business growth for the franchisor, as in "Franchising and Licensing" by Andrew Sherman.

Helping ambitious entrepreneurs fulfill their dreams. For the last 35 years, franchising has created more small business jobs than any other economic engine in the world. Now, one of the industry’s foremost authorities reveals everything aspiring entrepreneurs need to know in order to profit from this growing industry, including how franchising works, how to select a specific franchise, how to get financing, how to become a franchiser, and much, much more.• Franchising in America is approaching a trillion dollar business, with nearly one half of every retail dollar spent in a franchise store• Industry continues to experience double-digit growth year after year• There are approximately 1,500 franchisers that are responsible for nearly 400,000 sites that employ 8 million people and create 170,000 new jobs a year• The pool of potential franchisees is unlimited• Author is one of the top names in franchising