If you know the enemy and know yourself, you need not fear the result of a hundred battles. If you know yourself but not the enemy, for every victory gained you will also suffer a defeat. If you know neither the enemy nor yourself, you will succumb in every battle....These are the words of ancient Chinese philosopher Sun Tzu, whose now-classic treatise, The Art of War, was written more than 2,500 years ago. Originally a text for victory on the battlefield, the book has vastly transcended its original purpose.Here is a seminal work on the philosophy of successful leadership that is as applicable to contemporary business as it is to war. Today many leading American business schools use the text as required reading for aspiring managers, and even Oliver Stone's award-winning film Wall Street cites The Art of War as a guide to those who strive for success.Now acclaimed novelist James Clavell, for whom Sun Tzu's writing has been an inspiration, gives us a newly edited Art of War. Author of the best-selling Asian saga consisting of Shogun, Tai-Pan, Gai-jin, King Rat, Noble House, and Whirlwind, Clavell first heard about Sun Tzu in Hong Kong in 1977, and since then The Art Of War has been his constant companion--he refers to it frequently in Noble House. He has taken a 1910 translation of the book and clarified it for the contemporary reader. This new edition of The Art Of War is an extraordinary book made even more relevant by an extraordinary editor.From the Trade Paperback edition.

THEARABIAN NIGHTSENTERTAINMENTSIN the chronicles of the ancient dynasty of the Sass::.nidre,who reigned, for about four hun(hed years, fromrersia to the borders of China, beyond the great riverGa.nges itself, we read the praises of one of tlle kings ofthe ra-ee, who was said to be the best mOllarch of his time.His suhjects loved him, and his neighbours feared him,and when he 1ied he left his kingdom in a more pros·pCl'ons and powerful condition tlwn any king had donebefore him.The two sons who survived him loved each othertenderly, and it was a real grief to tbe elder, Schahriu.r,that the la.ws of the empire forbade him to share hisdominions with his brother Scllahzeman. IlIr'iee

Like Machiavelli's The Prince and the Japanese Book of Five Rings, Sun Tzu's The Art of War is as timely for business people today as it was for military strategists in ancient China. Written in China more than 2,000 years ago, Sun Tzu's classic The Art of War is the first known study of the planning and conduct of military operations. These terse, aphoristic essays are unsurpassed in comprehensiveness and depth of understanding, examining not only battlefield maneuvers, but also relevant economic, political, and psychological factors. Indeed, the precepts outlined by Sun Tzu regularly applied outside the realm of military theory. It is read avidly by Japanese businessmen and was touted in the movie Wall Street as the corporate raider's bible. Providing a much-needed translation of this classic, Samuel Griffith has made this powerful and unique work even more relevant to the modern world. Including an explanatory introduction and selected commentaries on the work, this edition makes Sun Tzu's timeless classic perfectly accessible to modern readers.

Why do our headaches persist after taking a one-cent aspirin but disappear when we take a 50-cent aspirin? Why does recalling the Ten Commandments reduce our tendency to lie, even when we couldn't possibly be caught? Why do we splurge on a lavish meal but cut coupons to save twenty-five cents on a can of soup? Why do we go back for second helpings at the unlimited buffet, even when our stomachs are already full? And how did we ever start spending $4.15 on a cup of coffee when, just a few years ago, we used to pay less than a dollar? When it comes to making decisions in our lives, we think we're in control. We think we're making smart, rational choices. But are we? In a series of illuminating, often surprising experiments, MIT behavioral economist Dan Ariely refutes the common assumption that we behave in fundamentally rational ways. Blending everyday experience with groundbreaking research, Ariely explains how expectations, emotions, social norms, and other invisible, seemingly illogical forces skew our reasoning abilities. Not only do we make astonishingly simple mistakes every day, but we make the same types of mistakes, Ariely discovers. We consistently overpay, underestimate, and procrastinate. We fail to understand the profound effects of our emotions on what we want, and we overvalue what we already own. Yet these misguided behaviors are neither random nor senseless. They're systematic and predictable...making us predictably irrational. From drinking coffee to losing weight, from buying a car to choosing a romantic partner, Ariely explains how to break through these systematic patterns of thought to make better decisions. Predictably Irrational will change the way we interact with the world...one small decision at a time.

Safe, efficient, code-compliant electrical installations are made simple with the latest publication of this widely popular resource. Like its highly successful previous editions, the National Electrical Code 2011 softcover version combines solid, thorough, research-based content with the tools you need to build an in-depth understanding of the most important topics. New to the 2011 edition are articles including first-time Article 399 on Outdoor, Overhead Conductors with over 600 volts, first-time Article 694 on Small Wind Electric Systems, first-time Article 840 on Premises Powered Broadband Communications Systems, and more. The National Electrical Code is adopted in all 50 states, and is an essential reference for those in or entering careers in electrical design, installation, inspection, and safety.

Until very recently, if you were to ask most doctors, they would tell you there were only two kinds of medicine: the quack kind, and the evidence-based kind. The former is baseless, and the latter based on the best information human effort could buy, with carefully controlled double-blind trials, hundreds of patients, and clear indicators of success. Well, Eric Topol isn’t most doctors, and he suggests you entertain the notion of a third kind of medicine, one that will make the evidence-based state-of-the-art stuff look scarcely better than an alchemist trying to animate a homunculus in a jar. It turns out plenty of new medicines—although tested with what seem like large trials—actually end up revealing most of their problems only once they get out in the real world, with millions of people with all kinds of conditions mixing them with everything in the pharmacopeia. The unexpected interactions of drugs, patients, and diseases can be devastating. And the clear indicators of success often turn out to be minimal, often as small as one fewer person dying out of a hundred (or even a thousand), and often at exorbitant cost. How can we avoid these dangerous interactions and side-effects? How can we predict which person out of a hundred will be helped by a new drug, and which fatally harmed? And how can we avoid having to need costly drugs in the first place? It sure isn’t by doing another 400-person trial. As Topol argues in The Creative Destruction of Medicine, it’s by bringing the era of big data to the clinic, laboratory, and hospital, with wearable sensors, smartphone apps, and whole-genome scans providing the raw materials for a revolution. Combining all the data those tools can provide will give us a complete and continuously updated picture of every patient, changing everything from the treatment of disease, to the prolonging of health, to the development of new treatments. As revolutionary as the past twenty years in personal technology and medicine have been—remember phones the sizes of bricks that only made calls, or when the most advanced “genotyping” we could do involved discerning blood types and Rh-factors?—Topol makes it clear that we haven’t seen a thing yet. With an optimism matched only by a realism gained through 25 years in a tough job, Topol proves the ideal guide to the medicine of the future—medicine he himself is deeply involved in creating. AMONG THE INNOVATIONS COVERED: At home brain-monitors helping us improve our sleep.Sensors to track all vital signs, catching everything from high blood pressure to low blood sugar to heart arrhythmia without invasive measurements to inconvenient and nerve-wracking—or even dangerous—hospital stays (which kill some 100,000 every year, due to infections caught there, or patients getting someone else’s medicine). Improved imaging techniques and the latest in printing technology are beginning to enable us to print new organs, rather than looking for donors. Genetics can reveal who might be helped by a drug, unaffected by it, or even killed by it, helping avoid problems as were seen with Vioxx.

This long-awaited successor to Daniel Yergin’s Pulitzer Prize-winning The Prize provides an essential, overarching narrative of global energy, the principal engine of geopolitical and economic change Renowned energy authority Daniel Yergin continues the riveting story begun in his Pulitzer Prize winning book, The Prize, in this gripping account of the quest for the energy the world needs -- and the power and riches that come with it. A master story teller as well as one of the world's great experts, Yergin proves that energy is truly the engine of global political and economic change, as well as central to the battle over climate change.  From the jammed streets of Beijing, the shores of the Caspian Sea, and the conflicts in the Mideast, to Capitol Hill and Silicon Valley, Yergin takes us inside the decisions and choices that are shaping our future. Without understanding the realities of energy examined in The Quest, we may surrender our place at the helm of history.     One of our great narrative writers, Yergin tells the inside stories -- of the oil market, the rise of the "petrostate", the race to control the resources of the former Soviet empire, and the massive corporate mergers that transformed the oil landscape.  He shows how the drama of oil—the struggle for access to it, the battle for control, the insecurity of  supply, the consequences of its use, its impact on the global economy, and the geopolitics that dominate it—will continue to shape our world.   He takes on the toughest questions -- will we run out of oil, and are China and the United States destined to conflict over oil? Yergin also reveals the surprising and turbulent history of nuclear, coal, electricity, and natural gas.  He investigates the "rebirth of renewables" -- --  biofuels and wind,  as well as solar energy, which venture capitalists are betting will be "the next big thing" for meeting the  needs of a growing world economy. He makes clear why understanding this greening landscape and its future role are crucial. Yergin further brings climate change into unique perspective by offering  an original and unprecedented history of how the issue went from concerning a handful of scientists, terrified of a new Ice Age, to one of the overarching issues of our times. The Quest presents an extraordinary range of characters and a panorama of dramatic stories that illustrate the principles that will shape a robust and flexible energy security system for the decades to come.   It is an extraordinary achievement from an author who is truly one of our nation's great resources.   

In a bright buzzing room, in the glow of the moon-and iPhones and Androids and Blackberries too-it is time to say goodnight... Modern life is abuzz. There are huge LCD WiFi HD TVs and Facebook requests and thumbs tapping texts and new viral clips of cats doing flips. Wouldn't it be nice to say goodnight to all that? Like the rest of us who cannot resist just a few more scrolls and clicks, you may find yourself ready for bed while still clinging to your electronics long after dark. This book, which is made of paper, is a reminder for the child in all of us to power down at the end of the day. This hilarious parody not only pokes loving fun at the bygone quiet of the original classic, but also at our modern plugged-in lives. It will make you laugh, and it will also help you put yourself and your machines to sleep. Don't worry, though. Your gadgets will be waiting for you, fully charged, in the morning.

An autobiography by Nikola Tesla, first published in the magazine Electrical Experimenter in 1919. This new version has been re-edited, with transcription errors corrected, and has had illustrations added.

The up-to-date guide to getting the most out of your iPad or iPad 2!With an elegantly thin form, front-and-rear-facing cameras, irresistible multitouch interface, and, now, with the awesome iOS 5 and iCloud, the iPad is one addictive device. This full-color guide helps you get to know your iPad so well you may never want to put it down! Mac experts and veteran For Dummies authors Edward Baig and Bob "Dr. Mac" LeVitus walk you through the basics as you set up and explore the iPad, master the multitouch interface, set up iTunes for your iPad, browse the web, find apps in the App Store, and synchronize it all with iCloud.You'll learn how to turn your iPad into the ultimate gaming machine; curl up with an iBook; immerse yourself in music, videos, movies, and TV shows; and organize, edit, and share photos. Keep in touch with e-mail, social networking apps, iMessage, and FaceTime video calling. Plus, you'll never be late again, with the iPad's built-in address book, calendar, Maps, and Reminders.Covers the iPad 2 and iPadFully updated for the newest iOS 5 features including Notification Center, iMessage, Newsstand, AirPlay Mirroring, Safari Reader, and moreExplains how to record HD video; take fantastic photos; surf the web; organize your e-mail and calendar; and find your favorite music, movies, games, and appsIncludes tips on protecting your information and troubleshootingFrom the beginner basics to smooth and savvy tips, iPad 2 For Dummies, 3rd Edition will make you wonder how you ever lived without your iPad.