Winner 2012 Small Business Book Award by Small Business Trends"If you own a website, you're a publisher." Interruption marketing is a thing of the past. We can no longer only talk to our audience. We must join the conversation that's already happening. The world of marketing has been radically changing in the last couple of years to a new kind of marketing. Businesses that have been spending their marketing budgets on print, TV, banner ads, and even PPC are realizing that there is a better way. A better way to attract leads, to nurture those leads, to lower your cost per sale and to speed up the buying process. That way is content marketing. The companies that are succeeding right now are the ones creating content that engages their customers and brings in the business. That's where this book comes in. Many marketing books present themselves like the consultant who comes in and says, "Here's the strategy you need, but I don't implement. I don't actually do it. That's for you to figure out." But if you're going to be successful, you need to understand how to create and promote compelling content that brings in the customers - not just that you need to. Accelerate! provides the reader with a comprehensive understanding of what it takes to execute a successful content marketing strategy, no matter how big or small your organization is. Any one of the chapters in this book could be books unto themselves, but rather than write a multi-volume encyclopedia on the subject, Arnie has created a portable field guide for your marketing strategy. Accelerate! will: Guide you through the 8 steps to a successful content marketing plan from developing a strategy to measuring results Give 16 examples of content you can create for your business Review real case studies from both small and large businesses that are doing it right Highlight the best and most used tools in the industry, most of which are free! Showcase contributions from 13 other industry experts including; Jay Baer, Rand Fishkin and Joe Pulizzi. "Content marketing is about providing information of value to the customer. The business that provides that information will win." Get started with Accelerate! today. From the Back Cover"Content marketing isn't necessarily hard, but it can be complicated. And that's why this book is so indispensable. Prepare to be amazed." - Jay Baer, Co-Author of The NOW Revolution."Kuenn's innovative and sound strategies for content marketing and development shine brightly in Accelerate!, an outstanding and thoroughly fascinating example of today's best practices for building a successful online business." - Brett Tabke, CEO, WebmasterWorld Inc."In an era where everyone can have a voice, if they choose to, Kuenn provides a practical guide on how to leverage your voice to its full advantage. It's a must for marketers who have to learn how to transform themselves into producers of valuable and relevant content." - Gord Hotchkiss, Senior Vice President, Mediative"I found Accelerate! a breath of fresh air in the whirlwind of online marketing books that have come out recently. Accelerate! provides good solid logic and assists the reader in understanding the magic behind the curtain of Internet marketing." - Lon Safko, author of The Social Media Bible

FROM CONSTANT CRISIS TO SUSTAINABLE SUCCESS BETTER CONTENT MEANS BETTER BUSINESS. Your content is a mess: the website redesigns didn’t help, and the new CMS just made things worse. Or, maybe your content is full of potential: you know new revenue and cost-savings opportunities exist, but you’re not sure where to start. How can you realize the value of content while planning for its long-term success? For organizations all over the world, Content Strategy for the Web is the go-to content strategy handbook. Read it to: Understand content strategy and its business value Discover the processes and people behind a successful content strategy Make smarter, achievable decisions about what content to create and how Find out how to build a business case for content strategy With all-new chapters, updated material, case studies, and more, the second edition of Content Strategy for the Web is an essential guide for anyone who works with content.

If your website content is out of date, off-brand, and out of control, you're missing a huge opportunity to engage, convert, and retain customers online. Redesigning your home page won't help. Investing in a new content management system won't fix it, either. So, where do you start?  Without meaningful content, your website isn't worth much to your key audiences. But creating (and caring for) "meaningful" content is far more complicated than we're often willing to acknowledge. Content Strategy for the Web explains how to create and deliver useful, usable content for your online audiences, when and where they need it most. It also shares content best practices so you can get your next website redesign right, on time and on budget. For the first time, you'll: See content strategy (and its business value) explained in plain language  Find out why so many web projects implode in the content development phase ... and how to avoid the associated, unnecessary costs and delays  Learn how to audit and analyze your content Make smarter, achievable decisions about which content to create and howFind out how to maintain consistent, accurate, compelling content over timeGet solid, practical advice on staffing for content-related roles and responsibilities  

SharePoint experts focus on SharePoint 2010 as a platform for Enterprise Content ManagementSharePoint allows all users in an organization to manage and share their content reliably and securely. If you're interested in building Web sites using the new capabilities of enterprise content management (ECM) in SharePoint 2010, then this book is for you. You'll discover how SharePoint 2010 spans rich document management, records management, business process management and web content management in a seamless way to manage and share content. The team of SharePoint experts discusses the ECM capabilities included in SharePoint Server 2010 that will assist with your workflow and content management. They cover Web content management (WCM) features and discuss accessibility and extensibility as well as scale and compliance. Shows how to use the capabilities of enterprise content management (ECM) to build Web sitesCovers SharePoint 2010 ECM features and WCM (Web Content Management) featuresReviews workflow and content management, mater pages and layouts, scale and compliance, and accessibility and extensibilityFeatures real-world examples and code samples to help with your learning process Packed with code examples and real-world scenarios, this comprehensive book provides you with the information you need to get started using ECM with SharePoint 2010 today.

A timely and authoritative guide, written by the Chief Architect and Founder of AlfrescoAlfresco is considered the leading open source solution for Web and Content Management. What makes Alfresco unique is its services, which can be easily extended with web scripts via RESTful services. Written by an author team that includes the chief architect and the founder of Alfresco, this comprehensive guide provides in-depth coverage of the Alfresco architecture and services and shows how to extend them through Web scripts to meet real business needs.You'll learn how to use Alfresco services to create effective content management solutions while detailed code examples show you how to extend Alfresco with Web scripts using RESTful services to deliver custom solutions.Features detailed, working code examples that demonstrate how to extend Alfresco with Web scriptsWritten by the Chief Architect and other key Alfresco insiders, ensuring that this book is both authoritative and up-to-dateShows how to integrate Alfresco with Drupal and Joomla portal solutionsCovers the upcoming Alfresco 3.2 releaseIncludes real-world case examples of increasing levels of sophistication and complexityThe companion Web site contains all source code examples in the bookYou'll benefit from this timely resource that shows how to get the most from Alfresco for specific business requirements.

Written by one of the leading experts in content management systems (CMS), this newly revised bestseller guides readers through the confusing-and often intimidating-task of building, implementing, running, and managing a CMSUpdated to cover recent developments in online delivery systems, as well as XML and related technologiesReflects valuable input from CMS users who attended the author's workshops, conferences, and coursesAn essential reference showing anyone involved in information delivery systems how to plan and implement a system that can handle large amounts of information and help achieve an organization's overall goals

Munwar Shariff is an experienced software trainer for CIGNEX Technologies Inc. He has trained many users, administrators, and developers in Alfresco and many other CMS systems. This book distils the hands-on approach of his training courses into a concise, practical book. The emphasis is on getting up and running fast and discovering the scope and power of Alfresco 3 incrementally through practical examples. This book is designed for system administrators, experienced users, and business owners who want to install and use Alfresco in their teams or businesses. Because Alfresco is free, many teams can install and experiment with its ECM features without any upfront cost, often without management approval. The book assumes a degree of technical confidence but does not require specialist system administration or developer skills to get a basic system up and running. Alfresco is particularly suitable for IT consultants who want or need to set up a flexible enterprise content management system for their clients, be that for demonstration, development, or as a mission-critical platform. This book gets you to that result quickly and effectively. Though this book is not a developer guide, various examples in the book will help developers to extend Alfresco functionality and to integrate Alfresco with external systems.

Successfully manage Web content to achieve a competitive edgeUsing the content management strategy that she developed for companies such as Nortel, Motorola, Cisco, and others, Hackos walks readers through the stages of effective Web content management. She shows how to establish a content strategy based on what type of content a user needs, the platforms to which it should be delivered, and the types of content necessary for the organization. Readers will learn how to develop and incorporate an information model into their Web site design as well as how to transform their organization's processes to ensure dynamic content delivery. They'll also find tips on how to take advantage of XML.

Textpattern is a powerful, PHP-based content management system that allows you to build pretty much any kind of data-driven website quickly and easily. It is very popular among designers and developers alike, and has an active community of users. Sound good? Well, you're in luck—this book shows you how to use every aspect of Textpattern to a professional standard. Textpattern (and this book) appeals to two main groups of people: Firstly, the web designer who has mastered the fundamentals of XHTML and CSS and wants to create sites that have fresh and dynamically changing information, but is not familiar with server-side coding and databases. Never fear—Textpattern enables you to integrate your XHTML knowledge, inserting dynamic aspects into your already solid site design. Secondly, PHP developers who are looking for a content management system upon which to build additional functionality and want a hand with the design aspects of their site. Again, Textpattern fills in those holes. The book leaves no stone unturned. It starts by introducing you to Textpattern and guiding you through its very simple installation process. After the core features of the administrative interface are explored, the book dives into building sites with TXP, using CSS, articles, forms, pages, and more to create fully customized templates. Development follows next, looking at installing plugins and building your own custom plugins to further enhance your Textpattern-based site. The book concludes with several case studies to provide ideas and inspiration, including a weblog, an e-commerce site, and an online review directory.

This book takes a step-by-step approach for building a complete web content management system using Alfresco. A greater emphasis is given to the concepts of web content creation and distribution. Plenty of sample code and screenshots are used to help you apply these concepts in a real production scenario. If you are a web developer or content manager and wish to build a website using Alfresco, customize it and use it as per your clients needs, then this book is for you. It will also help business users to migrate from the existing proprietary web development tools to standards based open source web content management. Although no knowledge of Alfresco is presumed, exposure to HTML, XML, JavaScript, Java, and related web technologies will help you to get the most from this book.