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Creative, Inc.: The Ultimate Guide to Running a Successful Freelance Business
Author: Joy Deangdeelert Cho
ISBN-10: 0811871614
ISBN-13: 9780811871617
Published: 2010-07-28
Publisher: Chronicle Books

Book Description:
As the hipster classic Craft, Inc. did for crafters, this book will teach all types of creatives illustrators, photographers, graphic designers, animators, and more how to build a successful business doing what they love. Freelancing pros Meg Mateo Ilasco and Joy Deangdeelert Cho explain everything from creating a standout portfolio to navigating the legal issues of starting a business. Accessible, spunky, and packed with practical advice, Creative, Inc. is an essential for anyone ready to strike out on their own.
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The Value of Art: Money, Power, Beauty
Author: Michael Findlay
ISBN-10: 3791346385
ISBN-13: 9783791346380
Published: 2012-04-25
Publisher: Prestel USA

Book Description:
What is art worth? How can a work by Pablo Picasso be sold for more than $100,000,000? This fascinating book explains the market for art--and art's value for all of us. In straightforward prose that doesn't mystify art or deny its special allure, prominent art dealer and market expert Michael Findlay offers a close up and personal view of almost a half century in the business of art. He engagingly explains art's three kinds of value: commercial; social; and what he terms its essential value--the range of responses to art that we as individuals have depending on our culture, education, and life experience. Few avid collectors are immune to the thrill of rising market value, but Findlay argues that buying for investment alone is seldom smart. A genuine love of art and the ways it may enrich one's social life also play important roles. Down-to-earth and with a touch of dry wit, he explains exactly how artworks are valued and reveals the workings of the art market. Enhancing his narrative are wise advice, insider anecdotes, and tales of scoundrels and scams, celebrity collectors, and remarkable discoveries. Generously illustrated, Findlay's distillation of a lifetime's experience makes this insider's guide indispensable for all who love art, not only collectors but true "amateurs" as well.
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Seven Days in the Art World
Author: Sarah Thornton
ISBN-10: 039306722X
ISBN-13: 9780393067224
Published: 2008-11-03
Publisher: W. W. Norton & Company

Book Description:
A fly-on-the-wall account of the smart and strange subcultures that make, trade, curate, collect, and hype contemporary art.The art market has been booming. Museum attendance is surging. More people than ever call themselves artists. Contemporary art has become a mass entertainment, a luxury good, a job description, and, for some, a kind of alternative religion.In a series of beautifully paced narratives, Sarah Thornton investigates the drama of a Christie's auction, the workings in Takashi Murakami's studios, the elite at the Basel Art Fair, the eccentricities of Artforum magazine, the competition behind an important art prize, life in a notorious art-school seminar, and the wonderland of the Venice Biennale. She reveals the new dynamics of creativity, taste, status, money, and the search for meaning in life. A judicious and juicy account of the institutions that have the power to shape art history, based on hundreds of interviews with high-profile players, Thornton's entertaining ethnography will change the way you look at contemporary culture. 8 illustrations
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Priceless: How I Went Undercover to Rescue the World's Stolen Treasures
Author: Robert K. Wittman
ISBN-10: 0307461475
ISBN-13: 9780307461476
Published: 2010-06-01
Publisher: Crown

Book Description:
The Wall Street Journal called him “a living legend.” The London Times dubbed him “the most famous art detective in the world.” In Priceless, Robert K. Wittman, the founder of the FBI’s Art Crime Team, pulls back the curtain on his remarkable career for the first time, offering a real-life international thriller to rival The Thomas Crown Affair.    Rising from humble roots as the son of an antique dealer, Wittman built a twenty-year career that was nothing short of extraordinary. He went undercover, usually unarmed, to catch art thieves, scammers, and black market traders in Paris and Philadelphia, Rio and Santa Fe, Miami and Madrid. In this page-turning memoir, Wittman fascinates with the stories behind his recoveries of priceless art and antiquities: The golden armor of an ancient Peruvian warrior king. The Rodin sculpture that inspired the Impressionist movement. The headdress Geronimo wore at his final Pow-Wow. The rare Civil War battle flag carried into battle by one of the nation’s first African-American regiments. The breadth of Wittman’s exploits is unmatched: He traveled the world to rescue paintings by Rockwell and Rembrandt, Pissarro, Monet and Picasso, often working undercover overseas at the whim of foreign governments. Closer to home, he recovered an original copy of the Bill of Rights and cracked the scam that rocked the PBS series Antiques Roadshow. By the FBI’s accounting, Wittman saved hundreds of millions of dollars worth of art and antiquities. He says the statistic isn’t important. After all, who’s to say what is worth more --a Rembrandt self-portrait or an American flag carried into battle? They're both priceless.  The art thieves and scammers Wittman caught run the gamut from rich to poor, smart to foolish, organized criminals to desperate loners.  The smuggler who brought him a looted 6th-century treasure turned out to be a high-ranking diplomat.  The appraiser who stole countless heirlooms from war heroes’ descendants was a slick, aristocratic con man.  The museum janitor who made off with locks of George Washington's hair just wanted to make a few extra bucks, figuring no one would miss what he’d filched. In his final case, Wittman called on every bit of knowledge and experience in his arsenal to take on his greatest challenge: working undercover to track the vicious criminals behind what might be the most audacious art theft of all. 
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The $12 Million Stuffed Shark: The Curious Economics of Contemporary Art
Author: Don Thompson
ISBN-10: 0230620590
ISBN-13: 9780230620599
Published: 2010-04-13
Publisher: Palgrave Macmillan

Book Description:
Why would a smart New York investment banker pay $12 million for the decaying, stuffed carcass of a shark? By what alchemy does Jackson Pollock’s drip painting No. 5, 1948 sell for $140 million? Intriguing and entertaining, The $12 Million Stuffed Shark is a Freakonomics approach to the economics and psychology of the contemporary art world. Why were record prices achieved at auction for works by 131 contemporary artists in 2006 alone, with astonishing new heights reached in 2007? Don Thompson explores the money, lust, and self-aggrandizement of the art world in an attempt to determine what makes a particular work valuable while others are ignored.This book is the first to look at the economics and the marketing strategies that enable the modern art market to generate such astronomical prices. Drawing on interviews with past and present executives of auction houses and art dealerships, artists, and the buyers who move the market, Thompson launches the reader on a journey of discovery through the peculiar world of modern art. Surprising, passionate, gossipy, revelatory, The $12 Million Stuffed Shark reveals a great deal that even experienced  auction purchasers do not know.
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2012 Artist's & Graphic Designer's Market
Author:
ISBN-10: 1440314187
ISBN-13: 9781440314186
Published: 2011-11-11
Publisher: North Light Books

Book Description:
NEW LOOK, NEW FEATURES, UPDATED RESOURCES: ALL THE TOOLS YOU NEED TO BUILD A SUCCESSFUL ART CAREER!2012 Artist’s&Graphic Designer’s Market is the must-have reference guide for emerging artists, who want to establish a successful career in fine art, illustration, cartooning or graphic design. For years, artists have relied on us to help them find new markets and navigate the changing business landscape. The 2012 Artist’s&Graphic Designer’s Market introduces a whole host of new features and guarantees the most up-to-date, individually verified listings possible. In addition to the 100% updated market listings, artists will find new resources they’ll want to use everyday including: A FREE 1-year subscription toArtistsMarketOnline.com, where you can search listings, track your submissions, get the latest art and design news and much more (Note: free subscription comes with print version only)Complete, up-to-date contact information for more than 1,600 art market listings, including galleries, magazines, book publishers, greeting card companies, ad agencies, syndicates, art fairs and moreArticles on the business of freelancing—from basic copyright information to tips on promoting your workNEW! Special features on selling more art in 2012, secrets to social media success, pocket-sized promotion, creating an online presence, fine-tuning your sales pitch and generating referralsNEW! Informative articles on getting the most from workshops, handling problems creatively, applying creative thinking to running your business and managing your clientsNEW! Inspiring and informative interviews with successful professionals including graphic designer Tom Davie and artist and illustrator Mike MaydakInformation on grants, residencies, organizations, publications and websites that offer support and direction for creative artists of all types
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ART/WORK: Everything You Need to Know (and Do) As You Pursue Your Art Career
Author: Heather Darcy Bhandari
ISBN-10: 1416572333
ISBN-13: 9781416572336
Published: 2009-03-24
Publisher: Free Press

Book Description:
Find Out What They Didn't Teach You in Art School The most comprehensive guide of its kind, Art/Work gives artists of every level the tools they need to make it in an art world so competitive one dealer likens it to "The Sopranos, except nobody gets killed." Whether you're an art school grad looking for a gallery, a mid-career artist managing a busy studio, or someone just thinking about becoming a professional artist, this indispensable resource will help you build your career and protect yourself along the way. Unlike other creative professionals, visual artists don't have agents or managers. You have to do it all yourself, at least until you find gallery representation -- and even then, there are important business and legal issues you need to understand to stay in control of your career and ensure you're being treated fairly. Heather Darcy Bhandari, a gallery director, and Jonathan Melber, an arts lawyer, walk you through these issues so that you can essentially act as your own manager and agent. They show you, for example, how to tackle business basics such as tracking inventory and preparing invoices; how to take legal precautions like registering a copyright and drafting consignment forms; how to use promotional tools like websites and business cards; and how to approach career decisions such as choosing the right venue to show your work. In addition to drawing on their own experiences, Bhandari and Melber interviewed nearly one hundred curators, dealers, and other arts professionals, in cities across the country, about what they expect from and look for in artists. The authors also talked to a host of artists about their careers and the lessons they've learned navigating the art world. The book is full of their entertaining anecdotes and candid advice. No matter what kind of artist you are -- or want to be -- this book will help you. Art/Work covers everything you need to know to succeed, saving you from having to learn it all the hard way -- and letting you spend more time making art.
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Thread's Not Dead: The Designer's Guide to the Apparel Industry
Author: Jeff Finley
ISBN-10: 0615523471
ISBN-13: 9780615523477
Published: 2011-08-19
Publisher: Go Media

Book Description:
What if the most prolific and influential people in the modern t-shirt design scene got together and discussed everything they wish they knew when they started? That's exactly what we have here. Thread's Not Dead is the essential strategy guide to the t-shirt design business. Written by successful graphic designer and diy entrepreneur Jeff Finley of the creative agency Go Media. Learn the secrets and strategies employed by the industry's most successful indie apparel designers and brands. Whether you want to design merchandise for your favorite bands and indie clothing companies or start your own fashion brand, this book has it all. Its goal is to help you dominate the apparel industry. Key topics include design, freelancing, band merchandise, personal branding, marketing, sales, printing&production, retail, business strategy, and e-commerce. Featuring contributions from the people behind Threadless, Emptees, DesignByHümans, Big Cartel, I Am The Trend, Go Media, Jakprints, Glamour Kills, Paint the Stars, Cure Apparel, Fright-Rags, and more!
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I'd Rather Be in the Studio: The Artist's No-Excuse Guide to Self-Promotion
Author: Alyson B. Stanfield
ISBN-10: 0983146209
ISBN-13: 9780983146209
Published: 2011-04-22
Publisher: Pentas Press

Book Description:
For Artists Who Are Ready to Garner Attention for Their Art I d Rather Be in the Studio! offers both practical and innovative approaches that help you get your art out of the studio and in front of buyers and collectors. Buy this book only if you're ready for the spotlight. Step-by-step instructions show artists how to write a better artist statement, attract blog readers, write a more compelling newsletter, and use social media more effectively NEW! in the 2011 edition: - Power up your Facebook page - Master Twitter with 9 types of tweets and 5 tweet makeovers - Discover the secret for maintaining an active blog - Save time on social media sites - Boost your online presence using the social media tips throughout the book Go after your successful art career with gusto. Match Internet marketing techniques with proven in-person strategies to take charge of your career. Guess what? It s not as hard as you think, once you set aside excuses, get out of the studio every so often, and take action. Generate buzz in the crowded art market so buyers come to you. Use bold career moves that have paid off for other artists. Enjoy sharing your art as much as you enjoy making it. Buy this book if you are ready to be as successful as you deserve.
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