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Physics of the Future: How Science Will Shape Human Destiny and Our Daily Lives by the Year 2100
Author: Michio Kaku
ISBN-10: 0307473333
ISBN-13: 9780307473332
Published: 2012-02-21
Publisher: Anchor
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Book Description:
Space elevators. Internet-enabled contact lenses. Cars that fly by floating on magnetic fields. This is the stuff of science fiction—it’s also daily life in the year 2100.Renowned theoretical physicist Michio Kaku details the developments in computer technology, artificial intelligence, medicine, space travel, and more, that are poised to happen over the next hundred years. He also considers how these inventions will affect the world economy, addressing the key questions: Who will have jobs? Which nations will prosper? Kaku interviews three hundred of the world’s top scientists—working in their labs on astonishing prototypes. He also takes into account the rigorous scientific principles that regulate how quickly, how safely, and how far technologies can advance. In Physics of the Future, Kaku forecasts a century of earthshaking advances in technology that could make even the last centuries’ leaps and bounds seem insignificant.
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The Information Diet: A Case for Conscious Consumption
Author: Clay A. Johnson
ISBN-10: 1449304680
ISBN-13: 9781449304683
Published: 2012-01-18
Publisher: O'Reilly Media
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Book Description:
The modern human animal spends upwards of 11 hours out of every 24 in a state of constant consumption. Not eating, but gorging on information ceaselessly spewed from the screens and speakers we hold dear. Just as we have grown morbidly obese on sugar, fat, and flour—so, too, have we become gluttons for texts, instant messages, emails, RSS feeds, downloads, videos, status updates, and tweets.We're all battling a storm of distractions, buffeted with notifications and tempted by tasty tidbits of information. And just as too much junk food can lead to obesity, too much junk information can lead to cluelessness. The Information Diet shows you how to thrive in this information glut—what to look for, what to avoid, and how to be selective. In the process, author Clay Johnson explains the role information has played throughout history, and why following his prescribed diet is essential for everyone who strives to be smart, productive, and sane. In The Information Diet, you will:Discover why eminent scholars are worried about our state of attention and general intelligence Examine how today’s media—Big Info—give us exactly what we want: content that confirms our beliefs Learn to take steps to develop data literacy, attention fitness, and a healthy sense of humor Become engaged in the economics of information by learning how to reward good information providers Just like a normal, healthy food diet, The Information Diet is not about consuming less—it’s about finding a healthy balance that works for you
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Ghost in the Wires: My Adventures as the World's Most Wanted Hacker
Author: Kevin Mitnick
ISBN-10: 0316037729
ISBN-13: 9780316037723
Published: 2012-04-24
Publisher: Back Bay Books
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Book Description:
Kevin Mitnick was the most elusive computer break-in artist in history. He accessed computers and networks at the world's biggest companies--and however fast the authorities were, Mitnick was faster, sprinting through phone switches, computer systems, and cellular networks. He spent years skipping through cyberspace, always three steps ahead and labeled unstoppable. But for Kevin, hacking wasn't just about technological feats-it was an old fashioned confidence game that required guile and deception to trick the unwitting out of valuable information.Driven by a powerful urge to accomplish the impossible, Mitnick bypassed security systems and blazed into major organizations including Motorola, Sun Microsystems, and Pacific Bell. But as the FBI's net began to tighten, Kevin went on the run, engaging in an increasingly sophisticated cat and mouse game that led through false identities, a host of cities, plenty of close shaves, and an ultimate showdown with the Feds, who would stop at nothing to bring him down. Ghost in the Wires is a thrilling true story of intrigue, suspense, and unbelievable escape, and a portrait of a visionary whose creativity, skills, and persistence forced the authorities to rethink the way they pursued him, inspiring ripples that brought permanent changes in the way people and companies protect their most sensitive information.
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Nine Algorithms That Changed the Future: The Ingenious Ideas That Drive Today's Computers
Author: John MacCormick
ISBN-10: 0691147140
ISBN-13: 9780691147147
Published: 2011-12-27
Publisher: Princeton University Press
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Book Description:
Every day, we use our computers to perform remarkable feats. A simple web search picks out a handful of relevant needles from the world's biggest haystack: the billions of pages on the World Wide Web. Uploading a photo to Facebook transmits millions of pieces of information over numerous error-prone network links, yet somehow a perfect copy of the photo arrives intact. Without even knowing it, we use public-key cryptography to transmit secret information like credit card numbers; and we use digital signatures to verify the identity of the websites we visit. How do our computers perform these tasks with such ease? This is the first book to answer that question in language anyone can understand, revealing the extraordinary ideas that power our PCs, laptops, and smartphones. Using vivid examples, John MacCormick explains the fundamental "tricks" behind nine types of computer algorithms, including artificial intelligence (where we learn about the "nearest neighbor trick" and "twenty questions trick"), Google's famous PageRank algorithm (which uses the "random surfer trick"), data compression, error correction, and much more. These revolutionary algorithms have changed our world: this book unlocks their secrets, and lays bare the incredible ideas that our computers use every day.
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The Facebook Effect: The Inside Story of the Company That Is Connecting the World
Author: David Kirkpatrick
ISBN-10: 1439102120
ISBN-13: 9781439102121
Published: 2011-02-01
Publisher: Simon & Schuster
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Book Description:
IN LITTLE MORE THAN HALF A DECADE, Facebook has gone from a dorm-room novelty to a company with 500 million users. It is one of the fastest growing companies in history, an essential part of the social life not only of teenagers but hundreds of millions of adults worldwide. As Facebook spreads around the globe, it creates surprising effects—even becoming instrumental in political protests from Colombia to Iran. Veteran technology reporter David Kirkpatrick had the full cooperation of Facebook’s key executives in researching this fascinating history of the company and its impact on our lives. Kirkpatrick tells us how Facebook was created, why it has flourished, and where it is going next. He chronicles its successes and missteps, and gives readers the most complete assessment anywhere of founder and CEO Mark Zuckerberg, the central figure in the company’s remarkable ascent. This is the Facebook story that can be found nowhere else. How did a nineteen-year-old Harvard student create a company that has transformed the Internet and how did he grow it to its current enormous size? Kirkpatrick shows how Zuckerberg steadfastly refused to compromise his vision, insistently focusing on growth over profits and preaching that Facebook must dominate (his word) communication on the Internet. In the process, he and a small group of key executives have created a company that has changed social life in the United States and elsewhere, a company that has become a ubiquitous presence in marketing, altering politics, business, and even our sense of our own identity. This is the Facebook Effect.
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The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly
Author: David Meerman Scott
ISBN-10: 1118026985
ISBN-13: 9781118026984
Published: 2011-08-30
Publisher: Wiley
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Book Description:
David Meerman Scotts marketing bible has become a modern day business classic.This is the book every ambitious, forward-thinking, progressive marketer or publicist has at the front of their shelf. Business communication has changed over the recent years. Creative ad copy is no longer enough. The New Rules of Marketing and PR has brought thousands of marketers up to speed on the changing requirements of promoting products or services in the new digital age. This is a one-of-a-kind, pioneering guide, offering a step-by-step action plan for harnessing the power of the Internet to communicate with buyers directly, raise online visibility, and increase sales. Its about getting the right message to the right people at the right time - for a fraction of the cost of a big-budget advertising campaign. This new, updated edition includes:A new introduction discussing recent changes to the world of marketing and PRA brand new chapter on mobile marketingAn additional chapter on real-time marketing and PRUpdated information on how to measure the success of your campaignsA range of new toolsFresh case studies
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The Singularity Is Near: When Humans Transcend Biology
Author: Ray Kurzweil
ISBN-10: 0670033847
ISBN-13: 9780670033843
Published: 2005-09-22
Publisher: The Viking Press
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Book Description:
The great inventor and futurist Ray Kurzweil is one of the best-known and controversial advocates for the role of machines in the future of humanity. In his latest, thrilling foray into the future, he envisions an event—the “singularity”—in which technological change becomes so rapid and so profound that our bodies and brains will merge with our machines. The Singularity Is Near portrays what life will be like after this event—a human-machine civilization where our experiences shift from real reality to virtual reality and where our intelligence becomes nonbiological and trillions of times more powerful than unaided human intelligence. In practical terms, this means that human aging and pollution will be reversed, world hunger will be solved, and our bodies and environment transformed by nanotechnology to overcome the limitations of biology, including death. We will be able to create virtually any physical product just from information, resulting in radical wealth creation. In addition to outlining these fantastic changes, Kurzweil also considers their social and philosophical ramifications. With its radical but optimistic view of the course of human development, The Singularity Is Near is certain to be one of the most widely discussed and provocative books of 2005.
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The Steve Jobs Way: iLeadership for a New Generation
Author: Jay Elliot
ISBN-10: 159315710X
ISBN-13: 9781593157104
Published: 2012-04-03
Publisher: Vanguard Press
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Book Description:
Former Senior Vice President of Apple Computer and close colleague of Steve Jobs throughout his tenure, Jay Elliot takes readers on a tour through Jobs's astonishing career. From the inception of game-changing products like the Apple II and the Macintosh, to his stunning fall from grace, and his rebirth at the helm of Apple as he developed the iPod, iPhone, and iPad, The Steve Jobs Way presents Jobs's leadership challenges and triumphs, showing readers how to apply these principles to their lives and careers.Written with William L. Simon, coauthor of the Jobs biography iCon, The Steve Jobs Way is the "how to be like Steve" book that readers have been waiting for.
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Psycho-Cybernetics
Author: Maxwell Maltz
ISBN-10: 055326009X
ISBN-13: 9780553260090
Published: 1983-08-01
Publisher: Bantam
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Book Description:
Positive wisdom and helpful insights on how to be a successful personHappiness and success are habits. So are failure and misery. But negative habits can be changed--and Psycho-Cybernetics shows you how!This is your personal audio guide to the amazing power of Psycho-Cybernetics--a program based on one of the world s classic self-help books, a multimillion-copy bestseller proven effective by readers worldwide. Presenting positive attitude as a means for change, Maltz s teaching has the ring of common sense. Psycho-Cybernetics-is the original text that defined the mind/body connection the concept that paved the way for most of today s personal empowerment programs. Turn crises into creative opportunities, dehypnotize yourself from false beliefs, and celebrate new freedom from fear and guilt.Testimonials and stories are interspersed with advice from Maltz, as well as techniques for relaxation and visualization. Dr. Maxwell Maltz teaches you his techniques of emotional surgery --the path to a dynamic new self-image and self-esteem and to achieving the success and happiness you deserve!
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