The phenomenal success of the iPhone, iPad and the iPod touch has ushered in a “gold rush” for developers, but with well over 300,000 apps in the highly competitive App Store, it has become increasingly difficult for new apps to stand out in the crowd. Achieving consumer awareness and sales longevity for your iOS app requires a lot of organization and some strategic planning. Updated and expanded for iOS 4, this bestselling book will show you how to incorporate marketing and business savvy into every aspect of the design and development process, giving your app the best possible chance of succeeding in the App Store. The Business of iPhone and iPad App Development was written by experienced developers with business backgrounds, taking you step-by-step through cost effective marketing techniques that have proven successful for professional iOS app creators—perfect for independent developers on shoestring budgets. No prior business knowledge is required. This is the book you wish you had read before you launched your first app! What you’ll learn Analyze your ideas and competition, and identify your audience to evaluate sales potential. Protect your business and intellectual property and avoid potential legal hassles. Transform your iOS app into a powerful marketing tool. Build synergy with in-app cross-promotion and social media, and Apple’s Game Center. Utilize revenue-generating business models such as in-app advertising and In-App Purchase. Includes extensive coverage of the iAd framework and the Store Kit API. Improve usability and implement effective testing. Create a pre-release buzz online with Twitter, Facebook, blogs, and a dedicated website. Successfully navigate the App Store submission process. Execute a post-release marketing strategy with press releases, app reviews, promotional sales and giveaways. Who this book is for This book is for any developer looking to build a successful business selling iPhone, iPod touch, and iPad apps in Apple’s iTunes App Store. All the code examples included in this book can be downloaded from http://iphonebusinessbook.com/. Table of Contents Seeing the Big Picture in a Crowded App Store Marketplace Doing Your Homework: Analyzing iOS App Ideas and Performing Competitive Research Protecting Your Intellectual Property Your iOS App Is Your Most Powerful Marketing Tool Social Inception: Promoting Your Apps Within Apps Money for Nothing: When It Pays to Be Free Monetizing Free Apps with iAd and Other In-App Advertising Opportunities Exploring the Freemium Model with In-App Purchase Testing and Usability: Putting Your Best Foot Forward Get the Party Started! Creating a Prerelease Buzz Keys to the Kingdom: The App Store Submission Process Increasing Awareness for Your iOS App Online Resources for App Research and Marketing

Now you can overcome the vexing, real-life issues you confront when creating apps for the iPhone, iPad, or iPod Touch. By making use of more than 100 new recipes in this updated cookbook, you’ll quickly learn the steps necessary for writing complete iOS apps, whether they’re as simple as a music player or feature a complex mix of animations, graphics, multimedia, a database, and iCloud storage. If you’re comfortable with iOS SDK, this cookbook will teach you how to use hundreds of iOS techniques. Each recipe provides a clear solution with sample code that you can use right away.Use different approaches to construct a user interface Develop location-aware apps Get working examples for implementing gesture recognizers Play audio and video files and access the iPod library Retrieve contacts and groups from the Address Book Determine camera availability and access the Photo Library Create multitasking-aware apps Maintain persistent storage in your apps Use Event Kit to manage calendars and events Learn capabilities of the Core Graphics framework Access the accelerometer and gyroscope Take advantage of the iCloud service

So you've got an idea for an iPhone app -- along with everyone else on the planet. Set your app apart with elegant design, efficient usability, and a healthy dose of personality. This accessible, well-written guide shows you how to design exceptional user experiences for the iPhone and iPod Touch through practical principles and a rich collection of visual examples. Whether you're a designer, programmer, manager, or marketer, Tapworthy teaches you to "think iPhone" and helps you ask the right questions -- and get the right answers -- throughout the design process. You'll explore how considerations of design, psychology, culture, ergonomics, and usability combine to create a tapworthy app. Along the way, you'll get behind-the-scenes insights from the designers of apps like Facebook, USA Today, Twitterrific, and many others. Develop your ideas from initial concept to finished design Build an effortless user experience that rewards every tap Explore the secrets of designing for touch Discover how and why people really use iPhone apps Learn to use iPhone controls the Apple way Create your own personality-packed visuals Ten Tips for Crafting Your App’s Visual Identity Choose a personality. Don’t let your app’s personality emerge by accident. Before you start designing, choose a personality for your app. The right personality for the right audience and features makes an app irresistible and creates a bonafide emotional connection. Tapworthy designs have the power to charm and beguile. Voices (left) has a Vaudeville personality appropriate to a funny-voices novelty app. iShots Irish Edition (right) creates a gritty dive-bar ambience for its collection of drink recipes. Favor standard controls. Because they’re commonplace, the standard set of controls is sometimes dismissed as visually dull. Not so fast: commonplace means familiarity and ease for your audience. Conventions are critical to instant and effortless communication. Before creating a brand new interface metaphor or inventing your own custom controls, ask whether it might be done better with the built-in gadgetry. A coat of paint. Standard controls don’t have to be dreary. Use custom colors and graphics to give them a fresh identity. This technique requires a light touch, however; don’t distract from the content itself or drain the meaning from otherwise familiar controls. Wine Steward uses standard lists (known as table views in iOS) but creates a vintage ambience by draping a backdrop image across the screen. The app adds a parchment graphic to the background of each table cell, making each entry appear to be written on an aged wine label. The burgundy-tinted navigation bar maintains the app’s wine flavor. • You stay classy. Luxurious textures applied with taste increase your app’s perceived value. • Keep it real. Realistic lighting effects and colors create elements that invite touch and create an emotional attachment. They also provide subtle guidance about what your audience can interact with. • Borrow interface metaphors from the physical world. Lean on users’ real- world experience to create intuitive experiences. People will try anything on a touchscreen, for example, that they’d logically try on a physical object or with a mouse-driven cursor. Besides these practical benefits, using an everyday object as an interface metaphor imbues an app with the same associations that folks might have with the real McCoy--a shelf of books, a retro alarm clock, a much-used chessboard, a toy robot. • Don’t be afraid to take risks. Make sure your interfaces are intuitive, sure, but don’t be afraid to try something completely new and different. Designers and developers are hatching fresh iPhone magic every day, and there’s still much to explore and invent. While you should look hard at whether you might accomplish what you need to do with standard controls, it’s also worth asking, Am I going far enough? The app icon is your business card. The icon carries disproportionate weight in the marketing of your app, and it’s important to give it disproportionate design attention, too. Be descriptive more than artistic. Make your app icon a literal description of your app’s function, interface, name, or brand. Use a dull launch image. Disguise your app’s launch image as the app background for a faster perceived launch. Always cultivate the illusion of suspended animation when switching in and out of your app. Be kind to new users. Provide simple welcome-mat pointers for first-timers. Beware of more complex help screens; they’re warning signs of an overcomplicated interface.

***This is the updated and corrected edition ofThe iOS 5 Developer's Cookbook.***   The iOS 5 Developer’s Cookbook, Third Edition   Covers iOS 5, Xcode 4.2, Objective-C 2.0’s ARC, LLVM, and more!   In this book, bestselling author and iOS development guru Erica Sadun brings together all the information you need to quickly start building successful iOS apps for iPhone, iPad, and iPod touch. Sadun has thoroughly revised this book to focus on powerful new iOS 5 features, the latest version of Objective-C, and the Xcode 4 development tools.   The iOS 5 Developer’s Cookbook, Third Edition is packed with ready-made code solutions for the iOS 5 development challenges you’re most likely to face, eliminating trial-and-error and helping you build reliable apps from the very beginning. Sadun teaches each new concept and technique through robust code that is easy to reuse and extend. This isn’t just cut-and-paste: Using her examples, Sadun fully explains both the “how” and “why” of effective iOS 5 development.   Sadun’s tested recipes address virtually every major area of iOS development, from user interface design to view controllers, gestures and touch, to networking and security. Every chapter groups related tasks together, so you can jump straight to your solution, without having to identify the right class or framework first. Coverage includes: Mastering the iOS 5 SDK, Objective-C essentials, and the iOS development lifecycle Designing and customizing interfaces with Interface Builder and Objective-C Organizing apps with view controllers, views, and animations featuring the latest Page View controllers and custom containers Making the most of touch and gestures—including custom gesture recognizers Building and using controls from the ground up Working with Core Image and Core Text Implementing fully featured Table View edits, reordering, and custom cells Creating managed database stores; then adding, deleting, querying, and displaying data Alerting users with dialogs, progress bars, local and push notifications, popovers, and pings Requesting and using feedback Connecting to networks and services, handling authentication, and managing downloads Deploying apps to devices, testers, and the App Store

With better ways to get your photos online and new options for creating printed projects, iPhoto '11 makes it easier than ever to transfer photos from a digital camera, organize them, and publish, print, or share them in maps—but there's still no printed manual for the program. Fortunately, David Pogue and Lesa Snider team up in this witty, authoritative book that should have been in the box.Organize your collection. Discover all of the options for grouping your pictures—by events, in albums, or based on who’s in the photo or where it was taken. Sharpen your editing skills. Learn how to use iPhoto’s beefed-up editing options, including its Photoshop-like adjustments panel. Share images online. Get your photos to everyone on your list by publishing them to Flickr, Facebook, and MobileMe. Dive into creative projects. Have fun building slideshows (with music), gift books, calendars, and cards. 5 Tips from the Author Flags are a great way to mark photos for deletion en masse (instead of deleting them one at a time). As soon as you import photos, take a spin through ’em and, when you find one you want to delete, click to select its thumbnail and then press Command - . (that’s the Command key plus the period key) to flag it. Alternatively, hover your cursor over photo’s thumbnail and then click the tiny gray flag that appears in its top right (it looks like a miniature pennant). Either way, you’ll see a tiny orange pennant appear at the thumbnail’s top left. Once you’re finished, click Flagged in your Source list, choose Select All to highlight all the flagged thumbnails, and then press the Delete key. When iPhoto asks if you’re sure you want to delete those photos, click OK and poof! iPhoto moves all those photos into its very own trash. Need to split an Event into two? Open the Event and click the thumbnail you want to mark the start of the new Event, and then press the S key. It’s as simple as that! Want to see the month and year your photos were taken as you’re scrolling through thumbnails in either Events or Photos view? You’re in luck! Choose iPhoto Preferences and turn on “Show informational overlays.” Now, next time you scroll through thumbnails, you’ll see the month and year appear in the middle of the viewing area. Sweet! Cruising around in Photos view can be a little overwhelming, especially when all of the Event names are expanded so you see thousands of thumbnails. The fix is to collapse all the Events en masse by Option-clicking the flippy triangle to the left of the Event’s name in the main photo-viewing area. That way you can expand them one at a time as you wish. (Option- clicking a collapsed flippy triangle will expand them all, too.) Smart Albums and Faces tags are the perfect way to quickly put together a slideshow for your next party. For example, if you’ve tagged friends and family using Faces, you can create a Smart Album by simply dragging someone’s picture from the Faces corkboard into an empty area in your Source list. If you want to add another person to that Smart Album, simply drag his image into the same Smart Album to create a self-populating album of just those two people.

Office 2011 for Mac is easy to use, but to unleash its full power, you need to go beyond the basics. This entertaining guide not only gets you started with Word, Excel, PowerPoint, and the new Outlook for Mac, it also reveals useful lots of things you didn't know the software could do. Get crystal-clear explanations on the features you use most -- and plenty of power-user tips when you're ready for more. Take advantage of new tools. Navigate with the Ribbon, use SmartArt graphics, and work online with Office Web Apps. Create professional-looking documents. Use Word to craft beautiful reports, newsletters, brochures, and posters. Crunch numbers with ease. Assemble data, make calculations, and summarize the results with Excel. Stay organized. Set up Outlook to track your email, contacts, appointments, and tasks. Make eye-catching presentations. Build PowerPoint slideshows with video and audio clips, animations, and other features. Use the programs together. Discover how to be more productive and creative by drawing directly in Word documents, adding spreadsheets to your slides, and more. 6 Reasons to Move to Office 2011 for Mac Gather a bunch of Mac fans around a water cooler and ask what they want most from Microsoft Office. Two requests soon bubble to the surface: make Office more Mac-like, and give it the same features as the Windows version. Office 2011 for Mac doesn’t completely fulfill both of these (albeit conflicting) desires, but it comes closer than ever. Office 2011 for Mac: The Missing Manual reveals features new and old to make you more productive than ever. Here’s a short list of reasons you may want to move up to the latest, greatest version of Office. 1. A More Mac-like Office While it still looks like Microsoft, Office 2011 makes great use of the Mac OS X tools you know and love -- Spotlight search, Color Pickers, Mac OS X Help tools, and Finder file windows. You won’t have to relearn standard routines just to be compatible with Windows coworkers. 2. The Ribbon The most visible change in Office 2011 for the Mac is the ribbon. Yes, the ribbon is similar to the toolbars that Office has had forever, but it’s easier to use because the layout is more consistent. Common commands are grouped logically under tabs. Need more room for your document? Just click the current tab, and the ribbon collapses until you need it again. If you prefer the old ways, Office 2011 for Mac: The Missing Manual explains how to hide the ribbon entirely and create custom toolbars. 3. Out with Entourage, In with Outlook Entourage, which has been part of Office since 2001, was a fabulous email, calendar, and information management program, but it was never designed to work with the corporate powerhouse Outlook. In Office 2011, Mac fans finally get to join the Outlook nation and coordinate meetings, mailing lists, and tasks with their Windows counterparts. In Office 2011 for Mac: The Missing Manual, you’ll learn how to customize Outlook to match your work style. 4. The Return of Visual Basic Many Mac fans were disappointed when Visual Basic disappeared in Office 2008. Microsoft got the message, and brought back Visual Basic in all its glory. You can once again use Microsoft’s scripting language to automate and customize Word, Excel, and PowerPoint. 5. Broadcast Your PowerPoint Presentation Want to show your presentation to an audience that’s scattered around the globe? Rather than having everyone burn jet fuel to meet at a Holiday Inn, you can broadcast your presentation over the Internet. Upload your slides to a Microsoft’s free server, and then invite your audience via instant messages or email. You control the presentation, so your audience only sees slides as you click to show them. For sound, you can synchronize the presentation with a conference call. 6. Excel Sparklines Excel 2011 now includes sparklines -- “small, intense, simple datawords,” as described by statistician Edward Tufte. While full-blown charts are great for comparing the values of different elements, sparklines are better for tracking the changes in a single element. Sparklines fit in a single cell yet express data relationships. For example, a sparkline might tell a doctor how a patient’s glucose level or respiration changes each day. For a meteorologist, a sparkline might express daily changes in temperature or barometric pressure.

Apple's video-editing program is better than ever, but it still doesn’t have a printed guide to help you get started. That's where this gorgeous, full-color book comes in. You get clear explanations of iMovie's impressive new features, like instant rendering, storyboarding, and one-step special effects. Experts David Pogue and Aaron Miller also give you a complete course in film editing and DVD design.Edit video like the pros. Import raw footage, add transitions, and use iMovie’s newly restored, intuitive timeline editor. Create stunning trailers. Design Hollywood-style "Coming Attractions!" previews for your movies. Share your film. Distribute your movie in a variety of places—on smartphones, Apple TV, your own site, and with one-click exports to YouTube, Facebook, Vimeo, CNN iReport, and MobileMe. Make DVDs. Design the menus, titles, and layout for your DVDs, and burn them to disc.

The best-selling introduction to Cocoa, once again updated to cover the latest Mac programming technologies, and still enthusiastically recommended by experienced Mac OS X developers.  “Cocoa® Programming for Mac® OS X is considered by most to be the de-facto intro-to-OS X programming text.” —Bob Rudis, the Apple Blog   “I would highly recommend this title to anyone interested in Mac development. Even if you own the previous edition, I think you’ll find the new and revised content well worth the price.” —Bob McCune, bobmccune.com  If you’re developing applications for Mac OS X, Cocoa® Programming for Mac® OS X, Fourth Edition, is the book you’ve been waiting to get your hands on. If you’re new to the Mac environment, it’s probably the book you’ve been told to read first.   Covering the bulk of what you need to know to develop full-featured applications for OS X, written in an engaging tutorial style, and thoroughly class-tested to assure clarity and accuracy, it is an invaluable resource for any Mac programmer. Specifically, Aaron Hillegass and Adam Preble introduce the two most commonly used Mac developer tools: Xcode and Instruments. They also cover the Objective-C language and the major design patterns of Cocoa. Aaron and Adam illustrate their explanations with exemplary code, written in the idioms of the Cocoa community, to show you how Mac programs should be written. After reading this book, you will know enough to understand and utilize Apple’s online documentation for your own unique needs. And you will know enough to write your own stylish code.   Updated for Mac OS X 10.6 and 10.7, this fourth edition includes coverage of Xcode 4, blocks, view-based table views, Apple’s new approach to memory management (Automatic Reference Counting), and the Mac App Store. This edition adds a new chapter on concurrency and expands coverage of Core Animation. The book now devotes a full chapter to the basics of iOS development.

With iWork '09, Apple's productivity applications have come of age. Unfortunately, their user guides are stuck in infancy. That's where iWork '09: The Missing Manual comes in. This book quickly guides you through everything you need to know about the Pages word-processor, the Numbers spreadsheet, and the Keynote presentation program that Al Gore and Steve Jobs made famous. Friendly and entertaining, iWork '09: The Missing Manual gives you crystal-clear and jargon-free explanations of iWork's capabilities, its advantages over similar programs -- and its limitations. You'll see these programs through an objective lens that shows you which features work well and which don't. With this book, you will:Produce stunning documents and cinema-quality digital presentations Take advantage of Mac OS X's advanced typography and graphics capabilities Learn how to use the collection of themes and templates included with iWork Get undocumented tips, tricks, and secrets for each program Integrate with other iLife programs to use photos, audio, and video clips Learn why iWork is the topic most requested by Missing Manual fans. One of the few sources available on Apple's incredible suite of programs, iWork '09: The Missing Manual will help you get the best performance out of Pages, Numbers, Keynote, and more in no time.